If you’ve checked out how you’re ranking in Bing (Microsoft’s hot new decision search engine), you’ll see it varies from the search engine results in Google and Yahoo. Getting great results in a hot search engine is a good thing.
Can You Optimise Your Site For Bing?
Search engines can have varying algorithms. If you search for a particular keyword on all the big search engines you’ll see that only some of the same results turn up on the main page. Search engines don’t reveal the details of their algorithms but many experts are already analyzing the results between various SERPs.
There are SEO resources that suggest some of the things Bing looks seriously at include:
- The age of the domain.
- The title tags in the pages that link to your site.
- Tag utilization.
- Less of the on page optimisation and more off page optimisation.
- Inbound links.
Should you optimise your website specifically for Bing? You should definitely take the things that Bing, Yahoo, and Google take into account. Experts suggest that the best way to get maximum results on Bing is to work on a quality inbound link campaign and looking closely at the links you choose to link from could help you.
Having authority links pointing to your website will help on all three big search engines and it will help drive the type of quality foot traffic you’re looking for too.
Are You Video Marketing Yet?
Bing’s search results pages list videos separately from other search engine results. If you’re in a highly competitive niche, online video could definitely help you on Bing, especially if you make good use of the video tag / description fields.
Submit Your URL To Bing
http://www.bing.com/docs/submit.aspx is the place to submit your URL. The MSNbot will probably find you but it doesn’t hurt to hurry things along! While it’s probably not necessary to change your current SEO tactics dramatically, it’s a good idea to watch your website analytics reports to see what type of traffic is coming from Bing so you can capitalize on it.
