The Long Tail in SEO can help you reach your SEO efforts much more easily. What is this SEO term and how can you use it to your advantage? Those using more than one SEO approach are best equipped to survive changes to the secret Google SEO algorithms. Consider doing LSI silos as well as Long Tail, article marketing and social marketing as well.

Long Tail Illustration:

If you’re going to try to hit Google spot # 1 on the word computer, you’re in for a very challenging journey as there are going to be millions of hits on the word ‘computer.’ However, if you decide to target used computers, Houston you just might get the results you’re hoping for. If you do a check on the number of hits for each term and you’ll quickly see there are still a lot of hits on both terms but the Long Tail term is going to be much easier to get to the top of the totem pole with.

What Are Your Potential Customers Searching For?

Take your target customer and think about what they’ll be searching for. Not only do you have a better chance of them finding you when you optimize for their targeted keywords but you’ll have a bit less competition fighting for those words.

Fewer Competitors = More Sales

When you go looking for something, the keywords you use are probably quite specific because you understand that you need to do more than a single word search. Most people who want to buy something online and want more than just very generic information will search with more than a word or two in their phrase.

Use keywords tools online when doing your SEO prep work like the Google tilde operator and some common sense when deciding to go after Long Tail keywords.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008