When you are trying to make money on the internet, you might have varying strategies depending on the revenue-generating program you’re working at. Often, people work to get the click in a program like Google Adsense. Your job is to (without directly asking as that would be click fraud) convince people to click so you can make a few pennies to a few dollars a click. But when you’re in affiliate marketing, though, you want more than just a random click. You want to target interested buyers, preferably with a credit card in hand because when they buy a product you can earn a sizable commission.

How do you do that?

Targeting Interested Buyers

Two ways to get interested buyers on your site are:

1. Targeted Keywords

2. Solving a Problem

Targeted Keywords

If you’re trying to sell anti-spyware programs from your site, you’d be more successful if you choose phrases like, ‘get rid of spyware’ instead of ‘buy software online.’  Carefully research and consider your keyword strategy!

Solving a Problem

When buying your product will solve an immediate need, you might get more buyers. Creating a sense of urgency and writing compelling copy that will help the user believe they will get the answer to their problems can convert visitors to customers quickly.  In essence,  target the right customer and then sell them a solution.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

If you want to know the perfect keywords to capitalize on for your SEO and you’ve already got a modest to decent amount of traffic, the secret is in your stats.  Your stats reveal two important things:

1. How people are finding you

2. What people are looking for

If your site has a decent level of writing and keyword integration, you should be getting some targeted traffic already. The keywords that people have used to land on your site should definitely be helping you to decide what kinds of keywords to capitalize on in order to get more traffic.  They tell you about long tail words and laterally related words in your niche.

Vital Info: Are You Delivering Answers?

There’s another important SEO tip here: do the keywords that people use to find you actually give them what they want when they land on your site? If people land on your site asking a question and your site doesn’t give them the precise answer, they won’t stay long so look at those keywords and make sure you’re meeting the needs of your traffic sources.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009