If you want to increase your Affiliate Marketing earning potential, here’s a hint for you:
Sell More Subscriptions!
When you are an Affiliate Marketer who sells a recurring billing product, not only do you make commission once but you can make it on a repeated basis.
The great thing here is that it becomes like passive income for you because you sell it once and make commissions from it for as long as the customer keeps paying their subscription fee. If you choose a solid programme to sell that really nurtures customer relationships, this could be very profitable.
What Types Of Subscriptions Are There?
- Membership programs through independent companies.
- ClickBank recurring billing information products.
- Kindle subscriptions through Amazon (if someone buys a Kindle from you, you could get a % of every book they buy forever and ever!).
- Create your own information product and offer a subscription!
Note:
If you sell anything that has a subscription you need to be aware that if a customer requests a refund, the refund may be for more than one subscription payment.
Create Your Own Subscription Product
If you decide to create your own information product that has a subscription-based model here are some tips to help you sell more of them and to minimise the number of cancellations and non-renewals:
Avoid Fine Print!
Clearly list the terms and fee structure of your subscription programme. This prevents misunderstandings and can ensure that you don’t have a lot of refund requests.
Communicate Regularly
You don’t want to inundate your subscribers but you want to provide a lot of value. Consider a regular newsletter to keep people utilising their subscription.
Provide Value!
Don’t let your subscribers wonder what they’re paying for. Over delivering on what you’ve promised is the best way to keep people coming!
Incentives / Bonuses!
Consider offering an incentive for longer term subscriptions or early renewals.
Keep Them Interested
The best way to keep people interested is to give them previews of upcoming months so that they’ll keep coming back for more!
Developing longer term relationships with your customers is a great idea and with a subscription model, if you’re selling your very own product you can definitely build trusted advisor status which can result in your being able to sell to your repeat customers repeatedly.
In terms of Affiliate Marketing, subscriptions equate to a bigger ROI for you in terms of the time and effort you spend promoting a product. Why go for a $20 commission just once when you could instead do the same amount of work and earn $200 in a year?
