Wearing a black hat in SEO doesn’t put you in a very good position because eventually you’ll get caught and your losses can be significant as you’re banned from search engines.
More than ever, black hat tactics in SEO are on the decline for several reasons including knowledge about the risks and including the availability of information about how to do SEO the white hat or ethical way.
The best SEO tip you can take heed is to consider this an ongoing process of learning and of action. Doing a bit of site optimization work daily or weekly to improve your site’s rankings is what is going to help you the most.
Whether you change strategies, do things yourself, pay a search engine marketing firm to do it for you or change tactics, the important things are consistent effort and quality.
Some top SEM experts suggest the following strategy:
-Links, links and more links. Interlink on your site and get links pointing to your site through forum signature lines, guest posts and blog comments.
-Quality content so that once search engines send people your way, the people will stay and act on your call to action.
-Long tail words and phrases to increase your chance of getting results from searchers that are ready to buy.
-Submissions. Submit to article directories and search engines instead of waiting for the robots to find you
-Social media. Market and make online friends to increase SEO and chances of making sales.
With all the available free tools to help with SEO, between research and effort, the black hat tactics just aren’t necessary.
