Great newsletters as a form of e-mail marketing can sell stuff!

It’s happened to me, and I’m sure it’s probably happened to you too. In the past I have seen a good email newsletter and signed up to receive it in order to get hold of what looks like a good source of free information.

Things went well to begin with and I really came to enjoy that particular email newsletter when it arrived every week. But then things started to change. It became less about offering good information to its readers and more about promoting certain products each time. Eventually I stopped subscribing altogether.

Connect to you Customers

Now I know that a lot of people make a lot of money from their email newsletter, and I’m not saying that you shouldn’t use it as self promotion and to promote products in them because that’s half the reason you send them out in the first place. There are some great newsletter tips out there.

But notice that I said half the reason. The other half is to connect with your customers and give them real value, even though they are getting your email newsletter for free. If you don’t give people enough reasons to keep on reading your email newsletter they will simply delete it as soon as they see it arrive, because they know it will be nothing more than an advert in disguise.

Create a Steady Balance

You need to maintain a balance between giving your customers valuable information and also letting them know about certain products – and ironically if you take the bonus off of selling they will actually be more likely to provide you with an income, since they will view you as someone to be trusted and they will pay more attention when you tell them you have something to recommend them to.

So make sure you pay attention to what you are putting in your email newsletter. It could mean the difference between people opting out of receiving it, or carrying on reading it for months and years to come.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Getting started in internet marketing is an exciting prospect. But it can be overwhelming too. There are so many options to consider that you would be forgiven for not knowing where to turn or what to try first.

This is where a little thought can go a long way. Many people start off in internet marketing by sticking with what’s familiar to them. For example, if you have a natural interest in wine making you might set up your own website giving lots of information to novice winemakers. You could try and find some e-books on the subject which offer an affiliate scheme to make money from.

Starting with what you know certainly gives you a direction and focus to start with, and you are on familiar ground as well, which helps you to get off to a roaring start.

But should you stick with what you know in the long run? After all those subjects you are familiar with may not have a wide enough scope to make you your first million in internet marketing. That’s when you need to think about branching out and identifying other areas of internet marketing to get involved with.

Explore Other Options

You don’t need to go for areas which you have no knowledge of at all, however. There is a temptation to jump in the deep end after a while, especially if your success in internet marketing has been fuelled by a subject you know a lot about.

Try and ensure you maintain a balance between making the most of what you know, and exploring other areas which may yield even more in internet marketing profits. If you do this you will get a much better end result – and you will learn and earn far more as a result.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Some people like to make the most of their internet marketing efforts, and a lot of people find that promoting their products with the help of a blog is a great way to boost their business.

Start Another Blog

Once you have a successful blog on your hands and it’s making your internet marketing business some money, you have another question to think about. Do you try and repeat the pattern and start setting up other blogs that will hopefully repeat this success and earn you more money, or do you try to develop the one you have even more?

While it’s perfectly possible to have more than one blog, internet marketing can be a very involved process if you really want to get it right. Time management is essential.

The main question has nothing to do with trying to repeat any kind of pattern – successful or otherwise. Rather, it’s a case of trying to work out whether or not you have the time to write more than one blog, especially if you want the quality to remain high (which is of course essential.)

How Much Time?

To be able to figure out if you can take on another blog, or maybe even more, it’s worth figuring out how much time your first blog takes up each week. Presumably you will want your second and subsequent blogs to be just as high in quality, so you will want to make sure you aren’t rushing to complete each post.

The truth is that if you are short on time when it comes to your internet marketing efforts, you are better off having fewer blogs which are still of a high quality, than trying to run lots and achieving very little off the back of them. There is a strong learning curve in internet marketing, and that goes for blogging too.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Regardless of whether you want your new blog to be with a free provider or you intend to have your own domain name and hosting, you still have an important decision to make. Which blogging platform do you want to use?

Deciding on a Blog Platform

This isn’t a decision which should be taken lightly, especially since you could conceivably be using whichever blogging platform you choose for a long time to come. You can see why it is important to take some time over your decision; while you can move your blog at a later date if you wish, it still involves a certain amount of hassle and it’s something you want to try and avoid if you can.

The answer lies in looking at all the main providers and seeing what they actually provide you with. Visit some IM forums as well and see what other users have to say about each provider and the service you get. If you are using your own domain name and hosting then you don’t need to worry about sticking within their rules and regulations, but you still want to know that your chosen blogging platform is user friendly and will do what you want it to do.

Make Blogging Easier

Ideally you want your blogging platform to make the whole process of posting to your blog quick and easy. If it’s difficult to use or doesn’t make the grade in any way, you will find it irritating to use over the long term. Think about how you want your blog to look too – will your chosen blogging platform help you to achieve that look?

It takes time to build traffic to a blog, and with that on your mind it will be nice to know that you don’t have to worry about how easy the whole thing is to use.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Yes, organizing your blog certainly can be time consuming, but it will also make your blog easier to negotiate when your visitors come to see what you have been writing about.

Easier To Read

If you look at anyone who is out there blogging in the internet marketing business at the moment, who does even a half decent job, you will notice that they split it up into different sections, all headed in a certain way. For example, if their marketing blog is about internet marketing, they might have a section on traffic generation, another section on building a good website, another on attracting visitors, another on sales and marketing, and so on.

By doing this they can ensure that anyone visiting their internet marketing blog will immediately be able to go to the section they are most interested in, without having to worry about searching through loads of entries which they may have no interest in at all.

Breaking Up Your Blog

Breaking your blog up into sections also makes it easier to write a more rounded blog. Take the internet marketing example for instance. If you didn’t have those sections you might find you tend to write about traffic generation far more than you write about building a good website. Sales and marketing may hardly get a look in at all.

Whatever subject you write about, it’s probably fair to say that you will want to bring in visitors and generate sales for your internet marketing business. If this is the case then having a well rounded blog which appeals to everyone in that specific niche will help increase your sales and encourage more repeat visitors to interact with your internet marketing business.

So make the most of expanding your blog and look for ways to add new but relevant categories from time to time as well. You will benefit from it if you do.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009