There are a lot of different reasons why a blog can be a great way to help you make money on the internet.
Internet marketers have a lot of different tools in their online tool belts that help them get traffic and convert that traffic to customers.
Your Blog Structure can play a big part in how successful you are. Here are some tips to help you make the most of your blog, whether it’s a free Blogger or WordPress blog or your own blog on your own domain.
Many of these tips will help your blog be seen as relevant to your subject matter (which helps you get ranked for related niche keywords), and will help people see your site as more valuable as well.
Blog Permalink Structure
A lot of blog styles default to a blog URL name with a number. While this results in a nice and short URL, it doesn’t do much for your search engine power. But if your permalink consists of your blog name, your category name, and your blog title, this can do a lot more for your SEO…Why?
Because when search engines crawl the title, they can take into account the words in that title and how closely they relate to the subject matter of your blog content. In most blog platforms it’s very easy to choose your permalink structure within your settings.
Optimised Blog Titles
The title of your blog should attract search engines by being keyword rich. It should also bring you visitors because of the fact that your title is well crafted.
If the blog title piques curiosity or tells readers that they’ll get something out of reading that blog post, you can increase the chance of people who find you in the search engine results clicking your link.
Optimised Categories And Tags
Careful choices when it comes to blog category names and the titles of every post can help you attract more traffic. By determining the types of words you want to rank for and then naming categories appropriately, you can increase the perceived relevance of your site by search engines.
Once you create category names you can typically click a button when drafting new blog posts. When submitting blog entries to social bookmarking sites you can often add the category name and the tag as well.
Adding a few tags that relate to the post’s content can give people more ways of finding your website as well. Search engines often look at tags to help them categorise blog posts and people surfing your blog could click a tag in a tag cloud you’ve listed as well.
Meta Tags
Filling out your meta information such as the description is going to help you get more traffic as well. The meta description appears in the search engine results and this is what tells potential visitors what they’ll find on your website.
A well crafted meta description and making use of all the meta fields in your blog’s admin panel are definite pluses for your site. Google and others look at many factors and their search engine bots crawl through every field in your blog. By learning how to populate all those fields, you increase the chance your site will be seen as relevant.
Linking
In your blog, are you making the most of linking? Hyper linking within your blog is a smart idea. If every post you write links at least once to another relevant post, that can further help the reader learn more about your topic, this will increase the chances of people staying on the site long enough to buy something.
People are hungry for information and when you pique their interest and then keep feeding their appetite for information, you increase the length of their stay (which increases the chance they’ll buy).
Are you making the most of the blogroll as well? You can also take advantage of linking on blogs to link to other sites of yours. This way you increase the SEO power of all your websites and you increase the chance that people will click as well.
Using multiple blogs and linking to and from each of them within each blog is also smart. Add your other blogs to your blogroll and link contextually to blogs where content on another blog site could be useful to a subject topic.
Beyond linking, tags, and the permalink structure of your blog, other obvious helps to you are: posting regularly, posting great content, interacting with your commenters, and designing a blog that is easy on the eyes.
If you’re blogging regularly and you’re doing good things with your Blog Structure and content you will undoubtedly see a rise in traffic and a possible rise in profits as well.
