Whether you do article marketing, blogging or have a content rich website, original website content will get you:
- Noticed by search engines
- Noticed by people
The more original content you create and original ideas you share, the more often search engines (and subsequent people who could be potential customers) will visit your website.
A lot of internet marketers try to cut corners by using too many PLR articles, free articles or spun content systems but it’s wise to use as much original content on your site as you can. While you can use private label rights articles to create unique content and use your own articles re-tooled at times to turn a long article into a series of shorter blog posts or take a blog and turn it into an e-book, it’s wise to use as much original content as you can. It’s advantageous to have at least 80% original content on your website. Using original website content that is well-written with a call to action will also get you more conversions from visitors to customers.
What about article spinners?
There are software article spinners on the market that will take an article and give you several versions of it. This might work out OK for getting article backlinks but won’t do much for you in terms of getting you fresh customers becuase the software often uses synonyms that can dilute the meaning of the article. You’ll also find that most of these programs will require heavy editing which negates the time saving aspect of using them.
How do you get original ideas?
If you feel like you can’t come up with enough ideas for content, here are some tips:
- Subscribe to news and alerts about your niche so that topics come to your inbox. Do this with Google Alerts, for example.
- Use keyword tools to help you come up with fresh ideas and angles about a topic
- Look at Google and Yahoo results for your targeted niche words. Are there angles missing that you could write about?
Content is an important part of your efforts to corner the market in your niche so try to write fresh content for your site weekly and you should see a huge increase in your website’s success.
