Great newsletters as a form of e-mail marketing can sell stuff!

It’s happened to me, and I’m sure it’s probably happened to you too. In the past I have seen a good email newsletter and signed up to receive it in order to get hold of what looks like a good source of free information.

Things went well to begin with and I really came to enjoy that particular email newsletter when it arrived every week. But then things started to change. It became less about offering good information to its readers and more about promoting certain products each time. Eventually I stopped subscribing altogether.

Connect to you Customers

Now I know that a lot of people make a lot of money from their email newsletter, and I’m not saying that you shouldn’t use it as self promotion and to promote products in them because that’s half the reason you send them out in the first place. There are some great newsletter tips out there.

But notice that I said half the reason. The other half is to connect with your customers and give them real value, even though they are getting your email newsletter for free. If you don’t give people enough reasons to keep on reading your email newsletter they will simply delete it as soon as they see it arrive, because they know it will be nothing more than an advert in disguise.

Create a Steady Balance

You need to maintain a balance between giving your customers valuable information and also letting them know about certain products – and ironically if you take the bonus off of selling they will actually be more likely to provide you with an income, since they will view you as someone to be trusted and they will pay more attention when you tell them you have something to recommend them to.

So make sure you pay attention to what you are putting in your email newsletter. It could mean the difference between people opting out of receiving it, or carrying on reading it for months and years to come.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Getting started in internet marketing is an exciting prospect. But it can be overwhelming too. There are so many options to consider that you would be forgiven for not knowing where to turn or what to try first.

This is where a little thought can go a long way. Many people start off in internet marketing by sticking with what’s familiar to them. For example, if you have a natural interest in wine making you might set up your own website giving lots of information to novice winemakers. You could try and find some e-books on the subject which offer an affiliate scheme to make money from.

Starting with what you know certainly gives you a direction and focus to start with, and you are on familiar ground as well, which helps you to get off to a roaring start.

But should you stick with what you know in the long run? After all those subjects you are familiar with may not have a wide enough scope to make you your first million in internet marketing. That’s when you need to think about branching out and identifying other areas of internet marketing to get involved with.

Explore Other Options

You don’t need to go for areas which you have no knowledge of at all, however. There is a temptation to jump in the deep end after a while, especially if your success in internet marketing has been fuelled by a subject you know a lot about.

Try and ensure you maintain a balance between making the most of what you know, and exploring other areas which may yield even more in internet marketing profits. If you do this you will get a much better end result – and you will learn and earn far more as a result.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Some people like to make the most of their internet marketing efforts, and a lot of people find that promoting their products with the help of a blog is a great way to boost their business.

Start Another Blog

Once you have a successful blog on your hands and it’s making your internet marketing business some money, you have another question to think about. Do you try and repeat the pattern and start setting up other blogs that will hopefully repeat this success and earn you more money, or do you try to develop the one you have even more?

While it’s perfectly possible to have more than one blog, internet marketing can be a very involved process if you really want to get it right. Time management is essential.

The main question has nothing to do with trying to repeat any kind of pattern – successful or otherwise. Rather, it’s a case of trying to work out whether or not you have the time to write more than one blog, especially if you want the quality to remain high (which is of course essential.)

How Much Time?

To be able to figure out if you can take on another blog, or maybe even more, it’s worth figuring out how much time your first blog takes up each week. Presumably you will want your second and subsequent blogs to be just as high in quality, so you will want to make sure you aren’t rushing to complete each post.

The truth is that if you are short on time when it comes to your internet marketing efforts, you are better off having fewer blogs which are still of a high quality, than trying to run lots and achieving very little off the back of them. There is a strong learning curve in internet marketing, and that goes for blogging too.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Most people who want to make a lot of money online will find that there’s an awful lot of fierce competition out there already.  How do you capitalise on the ability to earn money through the internet? You need to set yourself apart from the rest. You need a USP (unique selling proposition). Sure, you could go ahead and sell something that’s already selling like hot cakes but you might only make mediocre earnings because businesses like yours are a dime a dozen.  Things that are unique can take a bit more work to launch but the results could be that you could make a huge difference in your own success levels.

USP - Unique Selling Proposition

Whether it’s the product that you sell, the type of business you have or the customer experience that’s unique, finding a unique selling proposition can make your online business the next great thing.  How do you set yourself apart?

• Research.  Figure out what people want.

• Solve a problem. Figure out how to make someone’s life better.

• Provide value.  Give people something valuable.  The perceived value has to be greater than the cost.

Great businesses aren’t built over night so even if you do hop on some other band wagon to get your feet wet and learn,  if you take the time to find or create a great solution for your customers, you can definitely stand apart in the crowd of competitors in your niche.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

If you’re looking to make money on the net, there will come a time when you’ll need to think about investing in yourself.  This might mean several things and can be something large or something small and could be something requiring money or something that just requires more of your time and effort. Regardless of what you spend, it’s important to invest in yourself.

Here are some things you might consider paying for:

• Redesigning your website
• Buying e-books to help you learn more about your trade
• Doing a pay per click campaign to get more traffic
• Purchasing SEO services

Here are some no cost options for you as well:

• Do more social marketing
• Write some more articles to increase your SEO
• Subscribe to a few blogs in your niche and read new posts to help you learn
• Write a free report or newsletter to get some new subscribers and build your e-mail list
• Comment on blogs in your niche to get more links and traffic back to your own site

The key to continued success is to continually evolve and learn.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009