By now you have probably realized the importance of social networking as an Internet Marketing tool. But there are so many different sites out there! Which one should you choose? Is one better than the other?
In this article we will examine Tumblr as a venue for marketing your website and its products or services.
About Tumblr
Many Internet Marketing professionals consider Tumblr an underrated microblog site, often overshadowed by Twitter or Myspace in terms of popularity.
Founded by David Karp, Tumblr was created as a way for the average person to easily manage a blog without the complications inherent in a search engine-friendly application like WordPress. Think of your grandmother being able to start a blog and that gives you an idea.
Tumblr is not like Myspace or Facebook. While the idea is the same – to connect to people with similar interests or background, the venue is far different. This microblogging site is more like a scrapbook of little tidbits of information that others want to share.
Advantages Of Tumblr
Because it is so simple to use, you can reach a broader demographic through Tumblr.
It also eliminates the need to write a long post on a standard blog. Many people are not comfortable writing, and the thought of creating a 500 word post is intimidating.
You can post a variety of content types on your tumblog with this short format, and even mix media such as links, quotes, photos, and video. The ability to create content that is composed of more than one type of different media, or a mashup, is a bonus in that allows you greater creativity in catching the eye of a potential client.
The idea is not to create a long piece of content that directly advertises your products or services, but to post a unique piece that will link back to your website. This can be accomplished via a little teaser about a personal experience, something interesting you discovered on the internet, or an overview of a project you recently completed.
You will find a greater sense of community on Tumblr that is lacking on the gigantic Myspace. Here it is not about the number of ‘friends’ you have made, but about making new connections and sharing your content, succinctly, with people who are truly interested.
Tips For Internet Marketing With Tumblr
First and foremost, realise that you are creating an identity through your microblog. Think carefully about who you are and what message you want to convey. Tumblr will become part of your brand; your own trademark for your products and services. Remember this each time you post.
It is a good idea to create one username for each account at various social networking sites. It will be much easier for users to find you all over the web if you stick with one name.
Remember that on Tumblr, your identity is seen as a human, not a business. So be unique, friendly, and talk directly to your target market. Make deep connections – the most effective form of promotion.
Many companies have achieved far greater success utilising a microblog like Tumblr than they have spending hours negotiating with the restrictions on Myspace or Facebook. Tumblr provides an excellent opportunity for Internet Marketing in a simple format.
