Finding the best key words and phrases for your website or blog can help you in a big way. Not only will you have the most chance of getting traffic but you’ll write content that appeals to people because you’ll write according to what they’re looking for.  KWMap.Net is a free tool that will give you access to related keywords. It’s as if it instinctively “knows”  what people are looking for when they search for something.  Not only can you search once but you can drill down multiple times.

Write The LSI Way

Latent semantic indexing works really well. Instead of just striving for keyword density you’re looking to tell the search engines that your site is really related to all things “that” subject. If writing about marketing, the kwmap.net tool tells you that you can use words like:  website marketing, network marketing, internet, web, promotion and other words.  If you’re building a content site to sell or advertise marketing services this can be very useful in telling you other semantically related words to use in your content.By drilling down and choosing network marketing you’re then shown: multilevel marketing, work at home, internet marketing and home business.

As you can see, this can be very helpful in learning to write for a specific niche so the search engines will consider your site extremely relevant which will result in a better page rank, more traffic and could translate to more sales. This free IM tool gets a thumbs up!

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

The Long Tail in SEO can help you reach your SEO efforts much more easily. What is this SEO term and how can you use it to your advantage? Those using more than one SEO approach are best equipped to survive changes to the secret Google SEO algorithms. Consider doing LSI silos as well as Long Tail, article marketing and social marketing as well.

Long Tail Illustration:

If you’re going to try to hit Google spot # 1 on the word computer, you’re in for a very challenging journey as there are going to be millions of hits on the word ‘computer.’ However, if you decide to target used computers, Houston you just might get the results you’re hoping for. If you do a check on the number of hits for each term and you’ll quickly see there are still a lot of hits on both terms but the Long Tail term is going to be much easier to get to the top of the totem pole with.

What Are Your Potential Customers Searching For?

Take your target customer and think about what they’ll be searching for. Not only do you have a better chance of them finding you when you optimize for their targeted keywords but you’ll have a bit less competition fighting for those words.

Fewer Competitors = More Sales

When you go looking for something, the keywords you use are probably quite specific because you understand that you need to do more than a single word search. Most people who want to buy something online and want more than just very generic information will search with more than a word or two in their phrase.

Use keywords tools online when doing your SEO prep work like the Google tilde operator and some common sense when deciding to go after Long Tail keywords.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

The Google tilde operator (~) helps you uncover synonyms. This can be very useful to your SEO efforts when deciding on your targeted keywords.

How does the tilde operator work?

The tilde operator requires that you use the ~ at the end of your Google search so that Google will bold face any synonyms in the results. This can help you with your latent semantic indexing (LSI) efforts.

What is LSI?

Latent semantic indexing looks at related words and helps with the indexing of relevant websites. The theory is complex but in essence, the more words that show Google your site is relevant to your subject matter, the better chances you have of getting indexing for targeted keywords in your niche.

Some SEO experts pay great attention to LSI and some do not. It does stand to reason that you should at least consider it in your website optimization efforts along with other approaches such as Long Tail keywords.

How do I use LSI and the tilde operator?

When deciding to write articles or site content, look up synonyms in your niche and sprinkle those keywords throughout your text. This way, when the search engine spiders crawl your site, they’ll see relevancy in your pages and consider you to be an authority on your subject matter. This can get your more rankings for keywords as well as more traffic when people go looking for information on a particular subject.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008