If you want to know the perfect keywords to capitalize on for your SEO and you’ve already got a modest to decent amount of traffic, the secret is in your stats.  Your stats reveal two important things:

1. How people are finding you

2. What people are looking for

If your site has a decent level of writing and keyword integration, you should be getting some targeted traffic already. The keywords that people have used to land on your site should definitely be helping you to decide what kinds of keywords to capitalize on in order to get more traffic.  They tell you about long tail words and laterally related words in your niche.

Vital Info: Are You Delivering Answers?

There’s another important SEO tip here: do the keywords that people use to find you actually give them what they want when they land on your site? If people land on your site asking a question and your site doesn’t give them the precise answer, they won’t stay long so look at those keywords and make sure you’re meeting the needs of your traffic sources.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

The more you can learn about keywords and key phrases the better off you’ll be with your online pursuits. The Google Keyword tool is a helpful and free tool that internet marketers can use to help you find keywords that can help you with your business. Google offers other tools as well to help you such as Google Analytics which can assist you with maximising your online marketing success by learning more about your website’s traffic patterns.

Let’s look at both ways you can use the Google keywrd tool to help you with your SEO. It is free in part because Google hopes you’ll sign up for a Google Adwords campaign afterward to pay for advertising based on your keywords.

Descriptive Words or Phrases

You can enter a word and get a list of related words this way. If you’re just getting started, this is a good way to start deciding what words and phrases to use in your website.

Website Content

By using this contextual option, the tool will look at an existing website and give you ideas based on the site’s content. This is a good idea if you’re thinking about keywords or a Google Adwords campaign.

Anything you can do to further educate yourself on the way search engines work and think as well as the way human users search for what they want can increase your chances of successful online marketing.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

We all know that Google is the big one (for today, anyway) to work your SEO magic for but should you take the time to optimize for more than one search engine online?

If you search key phrases on Google and on another search engine such as Yahoo you’ll often see rather different results.  Some people find that their efforts net great results on one and not such great results on the other.

Different Search Engine, Different Algorithm

Different search engines use different algorithms with their search engine spiders when determining which sites are relevant to various subjects.  One search engine might be more apt to look at your header and others might look at your keyword density for articles.Another might take a strong look at whether you have images and meta descriptions and how often your page is updated.

The key is to write good content so that when the visitors come, they’ll want to buy something!  If your content is relevant, the search engines will find you and it’s better to get targeted traffic that converts than to get empty volumes of traffic.

In terms of focusing, optimizing for Google is a wise move as it will probably give you the best bang for your time and money. You’ll find that if you optimize for Google and really concentrate on high quality content, you’ll naturally get good results with other top search engines.  It’s difficult to optimize for everyone and a tweak might move you higher on the results page on one search engine but could give you a consequence of losing placement on another and that loss could translate to big money for you.

The only way to really optimize for more than one is to design multiple websites and optimize each with seperate techniques specifically for a search engine.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

If you are still in the planning stages of your website and you haven’t even got your domain name in the bag yet, now is the time to make sure you pick one that won’t embarrass you at a later date.

An Appropriate Domain Name

We all know that all the good ones have gone – allegedly – but it’s still important to make sure that the one you do finally decide on is easy to read, easy to understand and doesn’t need to be spelt out when you say it out loud to someone.

Here are a few good ways to see whether you have chosen the right domain name:

• Write it down – complete with the http:// bit – on a piece of paper. This sounds a bit mad but if you can see what your domain name looks like written down you’ll get an idea of whether it will work or not

• Tell a few other trusted people what domain name you are thinking of using. If you get comments like ‘Huh?’ or ‘Say that again?’ or ‘Can you spell that?’ then it might be worth having a rethink

• Try it with and without hyphens if you have more than one word in your suggested URL. Hyphens can be a pain but a longer URL can look totally confusing without them

Think About Keywords

In the end it’s just as much a matter of personal taste as it is anything else. You will have to live with your choice so make sure it’s a good one. You also need to ensure you think about keywords – don’t go for an obscure title that won’t help you in the search engines just because it sounds good. Put traffic flow first – you won’t get many visitors without it.

Ok? So go and choose a great domain name – and then grab it before someone else does.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2008

The Google tilde operator (~) helps you uncover synonyms. This can be very useful to your SEO efforts when deciding on your targeted keywords.

How does the tilde operator work?

The tilde operator requires that you use the ~ at the end of your Google search so that Google will bold face any synonyms in the results. This can help you with your latent semantic indexing (LSI) efforts.

What is LSI?

Latent semantic indexing looks at related words and helps with the indexing of relevant websites. The theory is complex but in essence, the more words that show Google your site is relevant to your subject matter, the better chances you have of getting indexing for targeted keywords in your niche.

Some SEO experts pay great attention to LSI and some do not. It does stand to reason that you should at least consider it in your website optimization efforts along with other approaches such as Long Tail keywords.

How do I use LSI and the tilde operator?

When deciding to write articles or site content, look up synonyms in your niche and sprinkle those keywords throughout your text. This way, when the search engine spiders crawl your site, they’ll see relevancy in your pages and consider you to be an authority on your subject matter. This can get your more rankings for keywords as well as more traffic when people go looking for information on a particular subject.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008