When you are trying to make money on the internet, you might have varying strategies depending on the revenue-generating program you’re working at. Often, people work to get the click in a program like Google Adsense. Your job is to (without directly asking as that would be click fraud) convince people to click so you can make a few pennies to a few dollars a click. But when you’re in affiliate marketing, though, you want more than just a random click. You want to target interested buyers, preferably with a credit card in hand because when they buy a product you can earn a sizable commission.

How do you do that?

Targeting Interested Buyers

Two ways to get interested buyers on your site are:

1. Targeted Keywords

2. Solving a Problem

Targeted Keywords

If you’re trying to sell anti-spyware programs from your site, you’d be more successful if you choose phrases like, ‘get rid of spyware’ instead of ‘buy software online.’  Carefully research and consider your keyword strategy!

Solving a Problem

When buying your product will solve an immediate need, you might get more buyers. Creating a sense of urgency and writing compelling copy that will help the user believe they will get the answer to their problems can convert visitors to customers quickly.  In essence,  target the right customer and then sell them a solution.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

Take a minute to step back and think about your internet business for a moment. Are you still enjoying it? Does it make you look forward to getting onto your computer and seeing how much money you made during the night?

Change your perspective

Or have you been lacking in that excitement of late? If you have, then now is the time to do something about it.

Just because you have chosen to get involved in an internet business under your own steam, that doesn’t necessarily mean that you won’t go through phases of feeling a little bogged down and bored with what you are doing.

The Great News

The great news is that you can change things under your own steam as well – you don’t have to wait for a boss to come along and give you permission. To begin with, think about what it is you are bored with. All internet businesses have some dull aspects – like keeping records for example. There’s isn’t much you can do about that, although you can at least break it down into small and manageable chunks to do every now and again, rather than putting it all off until it becomes unmanageable.

By identifying what part of your internet business now seems like it involves too much effort, you can take steps to do something about it. If you’ve been slogging away trying to promote a new product for three months and you are beginning to dread doing it again, then don’t do it. Drop it and move on to something else.

The whole idea of having your own internet business is that you are able to enjoy making money, especially if it’s now your full time occupation. So don’t fall into old habits of settling for something you don’t like – shake it up instead!

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

What is one of the main activities you are always doing as the owner of an internet business, whether it’s large or small?

Put Yourself Out There

The answer is advertising and promoting. You are always trying to get people’s attention in some way. But how about just talking to people and getting yourself out there? How often do you do that?

If you are like most internet business people, you have probably forgotten how to actually just chat with people, whether it’s as a member of an internet forum or via a social networking site. And yet it is one of the best ways of getting yourself out there and getting your name known.

And the funny thing is, once you start doing it, you will find that you start getting approached for advice by other people. ‘Oh I checked out your website,’ they’ll say. ‘What can you tell me about…’ and on it goes.

Benefit From Just Talking

I have found this quite an interesting situation to be in. It’s amazing how just chatting with people – even offline, and even about things other than your internet business – can lead to all kinds of interesting situations. Before you know it, you will find that people you don’t know will start asking you about all kinds of things relating to your internet business, and you won’t even have to make an effort to start selling things to them, since they will already know you, trust you and be aware of your presence.

That’s not to say you shouldn’t still be advertising online, of course. But your internet business may well fare better if you combine advertising with simply chatting with people and getting along with them.

So start making a name for yourself today. Think about how you could raise your profile and your internet business will benefit just the same as you will.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

You wouldn’t think that a simple little thing like spelling could get in the way of building a successful internet business that satisfies plenty of customers every single week would you?

And yet that is exactly what is happening to lots of internet businesses all over the world – and the sad thing is that a lot of them don’t even realise it. Many who start a business, don’t get very far.

Spelling is a measure of how well we can perform as people. When we build an internet business we hope that people will come and view it and eventually buy items from us.

First Reactions = Sink or Swim, Success or Failure

But what is your first reaction if you visit the website of an internet business and you find the spelling to be rather bad? The chances are your reaction would be the same as mine – you would wonder what else they might be getting wrong if they can’t even get their spelling right.

Of course we aren’t talking about regional or national variations in the spellings of certain words here – that doesn’t count. What we’re talking about are internet businesses with websites that are peppered with spelling mistakes all over the place. It simply doesn’t look good and it doesn’t look professional.

Get Someone to Check

In reality most people know if their spelling isn’t too good. If you fall into that category and you know that you can’t really trust your own spelling, then get someone who is good at it to check it for you before launching it onto your website. Don’t trust the spellcheck function on your computer, since it often won’t pick up misspelled words that are the same as other words – your instead of you’re, for example.

Your internet business should look the best it possibly can. It should be presentable, correct and as professional as possible, since all of these inspire trust.

And that is exactly what you want people to be able to do – trust in you.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009

Page rank can be something of an obsession with internet marketers of all shapes and sizes. It’s easy to understand why, because the search engine ranking of your site will strongly influence how well you do in the results whenever someone looks up a keyword or phrase which links to your website.

How Important is my PR?

While it is important to keep an eye on it to see how well your site is performing, it shouldn’t turn into something you end up checking twice a day every day. Your search engine ranking changes over time (hopefully for the better) and it does so as a result of what you do to change and develop your site – not as a result of you watching it like you would watch a plant that is starting to grow.

It’s good to develop routines when you start any new internet business, as routines help you to develop good habits and ensure that nothing important gets missed as part of your day-to- day progress. You can check various parts of your business and see how they are doing, and where some extra effort is required you can then look into how best to do that.

Website Development - An Ongoing Effort

As you develop your business and learn more about keywords and SEO and how to make sure that people (and the robots and spiders that Google, Yahoo and others use) find your site, you should find that your website naturally starts to perform better. You’ll also learn tips and tricks along this journey. It takes time for any website to start figuring in the search engine rankings at all, let alone to perform well. No website gets to the coveted number one spot overnight, so be sure you don’t ask for too much when it comes to monitoring the progress of your site. It’s important to realise as well that once you’ve achieved the results you’re hoping for, you’ll have to work to keep yourself from being dethroned.

They say the best things in life are worth working for, and achieving a higher search engine ranking is a learning process that will bear plenty of fruit.

Have a most outstanding day.

Sean Rasmussen
Internet Marketing Blog
www.SeanSEO.com © 2009