Life at the top of SEO Rankings can be akin to bliss. People look for something and they find your site listed. They click your link and then you dazzle them with your winning sales copy so that it’s totally natural for them to anxiously click the “buy now” button.
It can be a very profitable thing! But what do you do if you notice your traffic starts to drop off and then realise that you’re no longer the king (or queen) of the castle?
It’s almost inevitable that you will eventually have competition and whether you stay one step ahead of that competitor or not, there’s a very good chance that you’ll battle for the top spot continuously.
Google, Yahoo, Bing, and other search engines look at many different factors when it comes to search engine rankings and something that can change on a regular basis.
One day you could get better SEO Rankings based on your links and on another day another factor such as your number of inbound links can make an impact. You can be in the top spot one day, in the third spot, or… off the first page on another day. (Yikes!)
Tips To Regain Your SEO Rankings
• Make sure you’re not blacklisted by google. Hopefully you can find your site on the search engine pages somewhere. If you’re blacklisted, the search engines may have found some of your SEO tactics to be black hat. You may need to investigate further and send emails to search engines to ask for an appeal.
• Analyse what your competition has done that might have made them appear to be more relevant or more popular. This might be very apparent to you by looking at their site or you might decide to check with some analytics software to see if you can determine what has happened. If they have risen above your site due to grey or black hat SEO techniques, rest assured that it probably won’t be long until they get a Google slap or become blacklisted.
• Check your own reports to see if you can determine where you might be able to capture more online traffic. Are you missing out on some great keywords? Does someone have a particular part of the market cornered? Whatever is happening, you can figure out how you might be able to recapture a better spot in the search engine rankings.
• Tweak your strategy. Is there an area of SEO that you’re not currently doing? You might want to add more content, work at getting more backlinks, do some more social bookmarking.
Keeping your business profitable online will involve constantly working to increase your search engine position and will also involve working to maintain a good search engine position once you’ve reached it.
As you work to dethrone your competition, understand that the fight for top spot will probably be ongoing so it’s important to diversify your strategy so that you’re targeting more than one set of keywords and targeting more than one search engine as well.
Keeping SEO on your to-do list constantly can help you maximise your organic traffic results, so be sure to work on your SEO Rankings on a continuous basis!
