If you haven’t discovered LinkedIn yet, you could be missing out on some serious networking opportunities. In terms of self-promotion, online branding, and networking this is an awesome tool with huge potential.
This tool allows you to do numerous things including:
- Create a professional looking business profile
- Connect with previous contacts
- Connect and network with new contacts
- Integrate certain applications (such as RSS feed in your WordPress blogs) into your profile which can help you get more traffic to your websites
- And more
The site enables users to endorse and recommend other people on the site as well as discuss projects, ask questions, microblog and more. It has a plethora of opportunities for making new connections and establishing yourself as a professional. Your profile in LinkedIn can have some weight in search engines so in terms of branding yourself, it can be a very valuable tool because it might turn up on page one of Google results, for example, so if you create a strong profile and get recommendations and have plenty of connections this could elevate your online profile.
You can use this site to look through your e-mail address books and automatically connect you. You can list previous employers and connect with people who knew you in your previous life. You might be surprised at the networking that happens on this site as well. People look for expertise requests as well as referrals to professional services.

