Outsourcing is something highly recommended in books like The 4-Hour Workweek. Is outsourcing right for you? You might be thinking about using a job bidding site or advertising for services needed to get various services such as writers and designers, programmers and virtual assistants.

When most internet marketers start out they get going as a one man or one woman show and do everything themselves. As business starts to boom, they might find that:

a) They want more time to themselves. Work/life balance is vital to health and happiness.

b) They need a higher level of expertise than they have to kick their business up a notch.

But isn’t outsourcing expensive?

It may cost very little money to outsource some of your tasks in contrast to the money it could make you.  When you look at the time it takes you to do something versus the money it could cost to outsource it may be worth it.  Don’t forget that as a business you also have business-related costs and therefore tax write-offs! There’s also another thing to consider. While you might be a master at your trade you might only have ‘dabbling’ skills in various aspects of it. Perhaps you are an ‘ok’ writer or can do very basic web design.  Imagine how much more business you can get if you take your top specialty and mix that with another expert’s top specialty? The results could provide quite a ROI for you!

Tips for Outsourcing

1. Take the time to choose the right individual for the job. Don’t rush it!
2. Protect yourself with contracts and / or non-disclosure agreements
3. Ask people who they use! A peer might have a great web designer or copywriter that helps them get fantastic results.
4. Take it slow. Don’t suddenly outsource everything. As great an idea as the 4 hour work week is, it can’t happen overnight or you’ll lose your grasp on your business and probably lose money too.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

If you’re looking to sell products to people on the Internet being  at the right place and at the right time can make a huge difference to your success. Timing can prime your business for success.  While a certain amount of your copywriting should be timeless and evergreen, some well-timed words can compel your potential customers to buy. Being in the know on what’s hot and what’s not can place you ahead of the curve. Working on timing can help you ensure the continuity of your business.

How do you capitalise on timing?

Are you someone who frequently misses the boat? It can be difficult to stay on top of news that helps you use timing to your advantage but a few minutes a day spent researching can help you. Here are a few tips:

• Follow trends and figure out what people are interested in.  Google Trends and “happening” blogs and websites can help you with that. Subscribe to some of your marketing mentors and keep up on your Google reader and your favourite newsletters
• Follow current events in your industry. Know when big product launches are happening and find out the answers to questions people have. If you’re helping them they’ll pay attention to you.
• Be on the cutting edge wherever you can. If you’re the go-to person people will listen to what you have to say and you’ll find out about new offerings before anyone else.

Imagine being there as a marketer when the pet rock or the cabbage patch doll was out? Imagine having the foresight to buy a whack of Tickle Me Elmo dolls when they were first released.  Internet marketing can be a bit like that and you can definitely capitalise on the skills of having good timing.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

If you want to learn the secrets to your competition’s success, you need to analyse their moves.  Google Alerts can help you do that.  Use it to do keyword searches and to help you get hand delivered information about your niche and your customers.

Google Alerts for Creative Research

There are loads of free Google tools to help you get information that can help you succeed. Get creative! Everyone needs to do creative niche research and everyone needs to do competitive analysis. Besides researching on the search engines, research for your keywords and research your competitor’s names and find out what’s out there that is making someone else money instead of you.  The results that get delivered to your e-mail could help you fine tune your copywriting skills, give you new angles to use for your article marketing and help you keep up to date on news in internet marketing by getting the infromation you want delivered to you so you don’t have to remember to go out and look for it.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009