A lot of people sell their product on ClickBank and there are a lot of reasons for this. If you’re thinking of developing your own information product (or have done so and are looking at ways to distribute it), this digital products marketplace manages the process for buyers, sellers, and Affiliates.
Clickbank Buyers
People who buy a product through ClickBank are assured of the safety of their financial information. ClickBank is recognized as legitimate and they allow various payment methods including credit card and via PayPal. ClickBank will also manage refunds for any buyer that is dissatisfied with a product.
Clickbank Sellers
People who have an information product to sell can list it on the ClickBank marketplace. ClickBank processes the payments and sends you a cheque or funds transfer when you meet your designated threshold (after meeting their first milestone of a specific number and mix of transactions).
Not only do sellers have the ability to sell to anyone through this recognized online marketplace but they also have the ability to attract affiliates too. Affiliates facilitate the sale and for their efforts the seller splits the commission with them at a rate you choose.
Some sellers split a commission of 75%. This may sound high but remember that every sale an affiliate brings you is a net new sale and when you’re selling an information product, the more people selling for you the better. Because you don’t have to pay affiliates or manage commission payments, this can be very worthwhile for you.
How To Attract Affiliates
A lot of people sell other people’s products through ClickBank. A lot of Affiliates dedicate time, energy, and even money to promoting for sellers. For them to do that, they need to believe that they have the ability to capitalise on your product.
If you’re planning to list an information product, it’s definitely advantageous to do so through a site like ClickBank that supports affiliates and manages the payment process for you.
Here are some tips for attracting and supporting affiliates:
• Write a really good sales page. You have to convince the public to buy your product, yes, but you also need to make the product look appealing to potential affiliates so they’ll want to market for you.
• Create a section for Affiliates on your website and provide banners, PLR articles, sample graphics, keywords to use, and helpful tips to help your affiliates sell your product.
• Consider allowing people to apply for a review copy. (Those who see the inside of your product can often be more equipped to sell it but do be careful of those just looking to get free products).
The more you can do to attract others to do the hard work for you, the less you’ll have to work to make sales and make profit.
