The search engines can seem flaky at times and it can get frustrating when you’re trying to rank but having trouble.  It can be tempting to resort to black hat seo tactics. Rest assured, if you do things the right way, you’ll be much better off in the long run.

Tricking SE’s

Doing things like spamming and putting up invisible text might fool a search engine temporarily but won’t last for long. Soon, you’ll get banned and it won’t have an easy time getting off the black list. Instead, do your best to do your on page SEO and off page SEO consistently and honestly and you’ll eventually reap the results.

Tricking Visitors

Should you resort to trickery with your customers?  Never!  If you optimise for words that really are irrelevant on your site, they won’t stay; they’ll just click elsewhere. Just like the search engines will eventually figure you out, so will they.  Bad press travels way faster than good press so it’s wise to be honest and up front and do business with integrity at all times.  Become a trusted adviser to your customers and they’ll believe in you.

This might all seem really obvious but in a world where not everyone online is being up front and honest, it doesn’t hurt to have some affirmations on a regular basis about honesty and integrity. By being trustworthy and honest, people will buy what you sell and believe what you say and they’ll say nice things about you online which will will get you noticed and bring you more sales.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

Wearing a black hat in SEO doesn’t put you in a very good position because eventually you’ll get caught and your losses can be significant as you’re banned from search engines.

More than ever, black hat tactics in SEO are on the decline for several reasons including knowledge about the risks and including the availability of information about how to do SEO the white hat or ethical way.

The best SEO tip you can take heed is to consider this an ongoing process of learning and of action. Doing a bit of site optimization work daily or weekly to improve your site’s rankings is what is going to help you the most.

Whether you change strategies, do things yourself, pay a search engine marketing firm to do it for you or change tactics, the important things are consistent effort and quality.

Some top SEM experts suggest the following strategy:

-Links, links and more links. Interlink on your site and get links pointing to your site through forum signature lines, guest posts and blog comments.

-Quality content so that once search engines send people your way, the people will stay and act on your call to action.

-Long tail words and phrases to increase your chance of getting results from searchers that are ready to buy.

-Submissions. Submit to article directories and search engines instead of waiting for the robots to find you

-Social media. Market and make online friends to increase SEO and chances of making sales.

With all the available free tools to help with SEO, between research and effort, the black hat tactics just aren’t necessary.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009

It’s not always true that you can never have too much of a good thing. In terms of keyword density, more isn’t always better.  Keyword density refers to how many times a keyword appears in a page. If you’ve got 2% keyword density, the word would appear 2 times per 100 words.

Don’t Wear A Black Hat With SEO

The search engines want to see relevant keywords peppered through your online content but black hat tactics like keyword masking as well as keywords stuffing won’t do you any favours with search engines or with human visitors.

You want to find the perfect blend of human readability and search engine friendliness in your website and here are a few ways you can do that without going overkill on the keyword stuffing which many experts say shouldn’t exceed 5%. Some actually suggest more like 2% keyword density and others believe that the content will simply speak for itself and that you should take into account synonyms and breaking up key phrases in order to do the trick.

Balancing Keywords and Content Quality

Read your written piece and look for your keywords. Are they in the beginning of the article so that a search engine can quickly see what the article is about?

1. Are they in the headers and the titles?
2. Do you have related keywords in your content as well?

The key to a great blend of keyword density and human readability is to look at your article first and foremost from a human perspective and secondly look at it from the perspective of the search engines.

Your human readers do need to come first in internet marketing of any type. Over stuffing will turn people off so that even if the search engines make you number one in the results for all your desired targeted words and phrases, you still won’t have much luck because you won’t convert visitors into customers.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2009