If you do any amount of article marketing, writing a great Resource Box can make a big difference to your click through rate. Some people treat articles for article directories like mere search engine fodder, but if you do, you’re missing out on a great opportunity to get traffic to your website that is pre-sold and pre-qualified.
Not only is this free online traffic but it’s also the kind of traffic that can bring about bigger profits. Why? You’re not paying steep PPC (pay per click) fees to get them to your website. Article marketing is a great way to get organic search engine results, establish yourself as a pro, and get a message to go viral.
Add A Call To Action To Your Resource Box
When you submit to an article directory, the directory gives you an opportunity to add a by-line that includes a few links. This is your opportunity to put in a call to action for the reader.
Not only can you link anchored keywords to build SEO power for your desired keywords but if you write a great resource box, the people that read that article will probably click through to your site and may buy something from you.
Writing your Resource Box with a call to action can be a wise thing to do.
Resource Box Examples
- Write the article to pique the curiosity and give enough info to scratch the surface and whet the reader’s appetite. Then use the resource box to tell them that they can learn more by visiting the website. Work your keywords into that sentence and anchor them with links to your site. It’s a great idea to do a landing page link and a deep link.
- Carefully think about the best pages to link people to. From a SEO perspective it might seem like it makes sense to lead someone to a particular page, but you need to think about the sales process as well. When a person clicks that link, is it a natural progression from the content in the article they’ve just read and toward a finish line of clicking the “buy” button? When structuring both your articles and your website content, it’s important to think about a sales process as well as things like keywords.
- Build yourself up! This is a great way to establish yourself as a subject matter expert. Without being too pompous, don’t be afraid to toot your own horn and talk yourself up in the resource box. It’s perfectly acceptable to call yourself an expert on your topic.
- Lead the reader with value. If they read the Resource Box and believe that clicking to wherever you’re linking to will bring them value, they’re more likely to click. Be sure you deliver on the promise as well!
If you’re regularly creating articles for article directories, they can bring you targeted traffic and direct profit. The better written the articles are, the more likely that: they’ll get indexed by search engines, read by people, syndicated by other publishers, and the more often people will actually click-through to your website.
