If you’re in Internet Marketing and you haven’t started using Twitter yet, there’s one very important question you need to ask yourself,
“What in the world are you waiting for?”
Twitter has hit the mainstream in a BIG way and users are joining in a constant basis. There are a lot of things you can do with this micro-blogging tool.
What Is Microblogging?
Microblogging is the ability to post short updates of typically less than 200 characters. Twitter’s character limit is 140 and that includes spaces. You’ve got a little bit of space but it can make a big hit in terms of success.
Twitter asks the simple question, “What are you doing?” but the way you use the tool can help you in a lot of different ways.
How Do I Use Twitter For Internet Marketing?
• Find followers that might be interested in what you’re selling by searching Twitter based on keywords that relate to your niche. You can find people talking about what you’re selling and by following them, they might visit your profile and click on your URL which could lead to their buying your product.
• Provide helpful information to people so that they’ll consider subscribing to your list, re-tweeting the tweets you send, and by recommending you to others.
• Improve the SEO for your site and your Internet Marketing activities by posting Twitter updates that link to the things you’ve done online such as articles posted, press releases, blog entries, HubPages, etcetera.
• Promote products indirectly by posting links to blogs and articles that pre-sell a product you’re selling or contain advertisements to products you want to sell.
• Promote products directly. You can even put affiliate links in your tweets (although this type of direct twitter selling isn’t really recommended as it could make you look like a spammer). You could put a product you’re selling in your profile URL, though and if you become popular on Twitter, someone might decide to check out your link.
• Meet other internet marketers through Twitter and get information or even start a joint venture with someone.
Twitter is increasing in popularity on a constant basis. If you weren’t an early adopter, it’s still not too late to get in on the action and benefit from it.
There are all sorts of online tools that can help you organise twitter on the go, using it for data mining that can help you with your business, not to mention the fact that it’s fun and very entertaining as well. If you’re into Internet Marketing, this online water cooler can definitely reduce the seclusion factor of working alone at home.
New Twitter applications are being created on a regular basis that help people get more use out of it and more businesses than ever are benefiting from using Twitter.
The best thing to do is get started and see how you can use it. Spending just a few minutes a day “tweeting” could net you some great results.
About Sean Rasmussen
WOW! This is such an interesting and helpful article.
I have been using twitter to drive traffic to my website, and have enjoyed significant success. I even usie it to build my list.
One tip I would like to share is to make sure you get familiar with their TOS. Twitter imposes certain limitations on your growth. There is a ratio between who you follow, and those who follow you. In addition to this you need to watch how many updates you are posting per week. Make sure your daily average does not exceed 1000 updates. This is important especially if you automate your twitter postings.
Again thank you for a great article.
1000 updates a day? Wouldn’t that look like a spammer
1000 Twitter updates a day is a great way to go… if you want to lose all of your followers and have your account shut down
This was an excellent article. I’ve come to use twitter to drive traffic to my site. I think twitter is perhaps the best tool that has come to our aid. However; one must pay close attention to the information you post in your tweets. Just as you would only add contributing comments to the blogs you visit, as I’m doing here; you want to make certain that the post you add to your tweets are useful to your followers.
I would also like to recommend that you pay attention to your Twitter Bio. Make sure your Bio contains “keyword phrases” which are related to your niche. And this takes me to my last tip. Select a market segment you know something about, and follow those who are in the same segment and or related segment.
Irma
Irma
That’s great tips. I didn’t think about using keywords in my bio.
Hi Sean,
This is all really great advice. I’m trying to put it all into practice as I really find Twitter to be fun and effective for what I want.
Hi Sean
I have reassessed how I use Twitter. I must admit that I have only used it for posting links which isn’t the way to use it from reading the other comments. I have also signed up and started using other tools that compliment Twitter and I am in the process of setting up my profile properly. I will do the same with my other profiles and start extending my reach
Hi Sean
Evan James above made a mention about checking out Twitters TOS so I will do that.
It looks like Twitter is lot’s of fun and I know that it will be for me once I get on with it.
I downloaded the Twitter guide that you so graciously gave to us and I have yet to read it (after the comp, all the focus is on the comp at present), however, I feel so grateful for having all this information. I never realised how far reaching Twitter is.
You’ve answered a few of my questions about using twitter and how it benefits us with our internet marketing so thanks for that. Evan James above quotes ” Make sure your daily average does not exceed 1000 updates,” I would think (and correct me if I’m wrong) people would get pretty sick of you quickly and unfollow you. I’m a bit bamboozled exactly what you would be putting on those 1000 updates if you decided to do that?
I think I will stick to Sean’s advice and spend a few minutes everday on twitter.