Benefits Of Social Bookmarking

Social BookmarkingA very effective form of internet marketing includes the use of Social Bookmarking. This refers to posting links to your blog articles at a variety of sites that store, organise, and manage bookmarks.

Not only does social bookmarking drive traffic to your site, it creates a source of passive income through the increased number of qualified visitors who find your site due to SEO and viral marketing results.

SEO Benefits Of Social Bookmarking

Social bookmarking is a great SEO tool for a number of reasons. The first is that it creates additional inbound links to your content, which is always a good way to gain the attention of search engine bots and increase your page ranking.

Secondly, social bookmarking and news aggregation sites are very popular, especially with the younger generation of internet-philes who are more comfortable receiving news from an online site than by watching television or reading the newspaper. Subscribing to an RSS feed for an aggregation site is a virtually effortless way to read about the latest topics of interest.

Thirdly, social bookmarking works to market your online business in a viral manner. That is, these sites encourage the sharing of content. Readers who enjoy your content will rate it highly and add it to their list of favourite bookmarks where others can view it and even comment.

Think of YouTube and how highly effective it is at spreading video clips. The same concept works with Social Bookmarking your blog posts and articles. The results could be financially rewarding and help you brand yourself as an expert in your niche.

Social Bookmarking Tips

As long as your content provides good, topical information, you can easily hide a marketing message inside a post that functions as a news story. For instance, if your business focuses on selling skateboard gear, publish an article about the results of a recent competition. Include mention of specific gear and a link to your website’s shopping page. Click-throughs will definitely come from interested, potential clients.

When you post the article to a social bookmarking site, make sure the short description you provide entices potential customers, not with a blatant sales pitch but by summarising the information that people interested in your type of products want to read.

Take care in adding tags of your most relevant keywords in order to make the link easy to find within the site. Some sites limit the number of tags you can add while others provide nearly limitless space to include every relevant keyword or phrase.

Make your content easy to share. All of the major blogging platforms such as WordPress or Blogger include plug-ins to add a little ‘share’ graphic to your posts. This allows readers to easily and quickly make one click and add a bookmark of your article URL at any site where they have an account.

Be sure to include a plug-in that allows readers to add your site to an RSS feed as well. These feed aggregators are a popular way for internet users to combine all the blogs they follow into one easy-to-find place that shows the most current updates to all their favourites.

Social Bookmarking helps to increase sales because it increases the number of visitors to your site and provides another way for potential customers to find your content.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!


  1. Social bookmarking is something I have yet to look into properly but will defiantly do so now have reading your great post Sean. Some really informative and useful information here. Many thanks.

  2. I’d like to add that social bookmarking can also lead to an increase in the number of links from other sites, not only the social bookmarking sites themselves. If and when the page you bookmark becomes popular and shared more often, it’s more likely people will write about it and link to it on their websites and blogs.

  3. I’ve been wondering, is it actually ok to social bookmark your own blog posts? Or should we leave that part to our readers?

    • Hi Andy

      I don’t see a problem with bookmarking your own posts, as long as that’s not all you bookmark. Be sure to bookmark other sites and pages you like, as well as your friends articles etc. As far as the initial submission of your articles goes, it’s not a bad idea to let someone else submit, you may then like to repay the favour in return 😉

      Regards – Sean

  4. Bookmarking is excellent strategy to employ. I recently saw the value from this when I had a huge increase in my traffic from one of these sites

  5. Hello Sean,

    I am realising how important Social Book marking is to a blog. I took my blog for granted, and did not think to up grade or change it in anyway. Will be pulling my finger out and getting to work to give my blog a “make over” 🙂


  6. Jazz Salinger says:

    Hi Sean,

    Social bookmarking definitely makes a huge difference to my traffic stats. It’s really interesting to see where visitors com from through the bookmarking sites. It wasn’t where I thought it was.

  7. Jody Chambers says:

    Anything blogs or articles I find of interest I defineately bookmark…I also enjoy reading ones others have bookmarked because they have filtered through all the crap that is out there and just posted up the good stuff 🙂

    • I have so many articles bookmarked the list just keeps growing, and with social bookmarking as well I am going to need to factor some reading time into my weekly planning.

  8. Great Blog! and you have certainly opened my eyes. Thanks for the awesome info about Social Bookmarking.

  9. Hello Sean, I think your article is one of the best platform where I can share my views in this topic: They allow you to categorize the information you save with targeted keywords. Unlike SEO, you create as many keywords as you can to make your bookmarks more search-able and find-able by others. The keywords are not ranked by % like they are in SEO (search engine optimization). I think my comment will add some more values to this article. Anyways – last but not the least – thanks for sharing such an wonderful write up – love to see more from you. 🙂