Measuring Your Social Media Success

There are a lot of people saying that they make money from social media. Social tools are not expected to go away and more people than ever use them on a continuous basis.

You’ll find an endless number of blog posts and articles as well as e-books and paid systems that promise to help you learn to make money online via social media.

You probably already know that you should be taking advantage of this method of online marketing but how do you know if your tactics are working? Here are a few tips to help you measure social media success.

Social Media Success – Look At Your Analytics

Once you’ve been using social media for a while, you should start seeing traffic that comes from it. Your website analytics can tell you if that traffic is coming from Twitter or from Facebook links, etc.

You can also use tools like the Bit.ly that not just help you shorten your links but that also tell you how many people click a particular link that you’ve posted.

Don’t forget to check your replies on Twitter to see if people are re-tweeting your posts, which is a great sign that your Twitter followers are listening and valuing what you have to say.

Look At Your Number Of Subscribers

If you are using a tool like Twitter to get people to subscribe to your newsletter, you can watch your RSS subscribers list and see how many people are on that list. After doing some social marketing, you might see that number start to grow, showing you that your efforts are getting noticed.

If you’re on Twitter, for instance, and you are following 5,000 people but only have 50 followers, perhaps your social marketing tactics aren’t very effective. But as you see your number of followers grow, you can see that these efforts are bearing fruit.

If you’ve started a Facebook fan page and see that your number of fans is growing, you can ascertain that this has been a good focus of your time and effort and is contributing to your overall social media success.

Google / Bing Yourself

If your name is your brand (or by Googling your brand), Googling / Binging yourself will show you whether or not your social media profiles are being found. You can also check your rankings to see what social activities are being indexed in search engines.

Increased traffic is another benefit of social media optimisation and you can not just be found on those sites but found through social search engines as well. Backlinks from these sites can definitely help you get qualified traffic.

Measuring your social media success will help you in several ways. It can help you determine where to spend your time and energy and even if you’re not seeing progress in terms of money yet, you can often see that it is still paying off in terms of traffic and increased subscribers that can be a good step toward increased profits.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 - 2010