I am definitely a ‘niche’ girl and the targeted market is for me. I feel that I can take one theme and expand that out but I can’t take a whole variety of stuff and pull it into one thing. Philosophically it doesn’t work and therefore it won’t work in the practical either.

I like what Gary had to say, though I don’t know about the medium he chose to demonstrate!

There is a wonderful Buddhist saying I have used in another of your posts but seems relevant here, “when you’re everywhere you’re nowhere and when you’re nowhere you’re everywhere”.

I prefer to target a smaller, concentrated group of people who are looking for what I have to sell rather than a larger diluted group who I have to work more widespread in time and effort.

I can see the advantages in both broad and targeted social media marketing. I’m thinking that I need to spend most of my time chasing my target market because that is where I’ll get the most results. I need to consider different social media sites where I can find more of my target market.

Still, it never hurts to throw the net out there and see what new prospective customers I can get.

We are all learning how important it is to be targeted in our approach than being a scatter gun. We can leave others do that