Tips To Improve Your PageRank

Do you know how your site is ranking on Google? Out of the millions of websites available on the Internet, how important are your pages to the community ruled by Google?

While there are many other indications of ranking on the Internet, such as that designated by Alexa, we will limit this discussion to Google’s PageRank as its value is perceived as the greatest as far as internet marketing goes.

What Is PageRank

According to Google, PageRank is determined largely, almost exclusively, by the number of links to your web page. Each link from another site or another page on your site contributes to rank, developing a strategy to increase links to your site is bound to help Improve Your PageRank.

Not all links are created equally, there are differences when it comes to link quality. A link from a high ranking page is worth far more than others, and one going out to a designated “link farm” can actually do more harm than good. PageRank should not be confused with search engine ranking pages (SERPs). Instead, it is just one factor used to determine how high your website appears in Google search results.

How Is PageRank Calculated

Although Google tends to change its algorithms regularly, Google PageRank always takes into account the number of inbound and outbound links to and from the URL. In addition, a damping factor is included that calculates each page’s share of the referring link’s rank.

Because each page must share the referral value, it is also important how many links are coming from a particular site but how much this factor influences rank is debatable. More than likely it is negligible so it is always best to seek links from high ranking pages.

Want to know what your site’s current PageRank is? Install the Google toolbar on your browser and the number (one through 10) will be noted when you visit the URL.

How To Improve Your PageRank

PageRank is a rather quirky indicator used by Google. It can change quickly, and often. However, updates take longer so even if your page achieves a higher ranking, it may not show up immediately.

Understand that PageRank applies to the entire website, not just a single page, although each single page contributes to the overall rank.

It is also true that internal links contribute to rank and the more pages your site contains, the greater its chances of reaching the maximum rating. Of course, this does not apply to files such as robots.txt which are not indexed by Google. Another thing to bear in mind is that links are only calculated as part of PageRank if they come from a site indexed by Google, otherwise they are considered “dangling links”.

Without any inbound or outbound links on a site of several pages, the ranking for each is less than one. Even adding a link from one page to the next will help. Creating a link from each page to all others on your site helps even more. This is a really easy way to increase ranking of the site.

Another thing you can do to help Improve Your Pagerank, is to standardise your URL throughout the Internet. For instance, if your site is www.example.com, then do not use ww.example.com/ or www.example.com/index. Each of these would be considered another page; sharing a portion of total ranking and taking away the value of your site’s overall PageRank.

When it comes to PageRank, links are the most important aspect. This is why there are people who are actually hired to do nothing more than work on linking strategies for a company. Take a tip from Google and start building your own links in order to Improve Your PageRank, which could bring you more traffic and profit.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 - 2010