When you have a website and want to be found, linking is a good way to do your self-promotion. Not all links are created equally though, so it’s a good idea to employ several linking strategies that allow you to give and get links that can boost the status of your site.
Linking strategies include:
- 1 way links
- reciprocal links
- 3 way links
With a 1 way link, a site points to your site. You can get these links when people link to you and you can even buy links from other sites through pay per post type sites.
This can boost the SEO of your site as an authority website and this can be very beneficial. Remember that when you link to anything online. It can impact that site as well as your own and that’s why you might not get your links through when you do point to a link that’s carefully managing its’ one way and reciprocal links. That’s a big reason why you’ve got so much trackback spam coming in to your site, too!
Posting to high page rank article directories, for instance, can help you with your website’s SEO rankings and when an article is syndicated and other high ranking sites point to your links, this is going to help you.
Reciprocal Links
Reciprocal linking happens when your site and another site both decide to link to one another. This may not boost your authority the way a one way link does but can benefit you by getting you seen by the subscribers and visitors of the site that you’re sharing links with. This can be very helpful in the scenario of a niche blog, for instance. 2 way linking with another blog can get you visitors that are interested in your subject matter as well as provide SEO benefits as well.
Three Way Links
Three way linking strategies are a bit more advanced but can have more authority than a one way link because the search engine sees it as a one way link to two different sites of yours. In this type of scenario you would typically have a chain that leads to your websites. An example of this might be that you’d
- write article 1 on one of your sites linking to:
- an article #2) gets posted somewhere else that you own the domain for OR can be posted on a free site such as on an article directory, HubPage, Squidoo Lens, etc which links to:
- your sales page or blog (article #3)
Some people would link article#3 back to article #1 so you have two incoming 1-way links to your sites but many suggest that doing that would make your 3 way link way too obvious to search engines.
A three way linking strategy can work well for article marketing and provide a great SEO boost for your site(s) .
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 1 comment… read it below or add one }
As a Newbie, I am always searching online for articles that can help me. Thank you