When you write content for your website, do you follow a similar structure throughout the site? It’s a good idea to do so. When you do, you give your site a uniform look and feel. This can also be helpful above and beyond aesthetics.
Here are some good examples:
-Separate Your text with plenty of white space. This helps the reader skim and see what’s coming. Do so with a few bold subheadings, as an example. This way, people don’t see a long block of text and decide it’d be too arduous a task to read all of it. Headlines really pop and can keep people on the page so they’ll get to the call to action.
-A picture is worth 1,000 words. If you put pictures in your website, it will help people connect with the text. You can find free stock photos as well as purchase pictures to use on your site as well.
-Always write correctly even online. Use good netiquette! Avoid using text chat speak or yelling in CAPs. The occasional use of something like this can have a time and place but using proper language, spelling and grammar is definitely something you should consider a default business practice.
The look and feel of your site is important and the content is important as well. Having neither or having one without the other will definitely hurt your conversion rate. In terms of SEO, search engines look for headlines and keyword correlation and read your image tags and it will take more than just aesthetics to get people to read and / or buy from you. Does your website copy read well to people, search engines and look attractive to the eye? Consider having a look at your own website today and see if any of these areas needs improving and the result of a few tweaks could change the success rate of your website.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2009
