When trying to optimize your website for search engines, should you pick one keyword or optimize for multiple keywords? There’s no clear cut answer as SEO isn’t exactly black and white. There are different approaches you can take based on: how much time you want to spend, how much on-page SEO you plan and how much off-page SEO you’re planning as well.
Your Site Stats: Data Gold!
A good SEO approach involves trying something and seeing what fruit it bears. Read your site stats often to see how you’re doing for specific keywords and then capitalize on those words some more.
Here’s an article optimizing method that might help you:
- Write the article naturally so it reads well to people before you worry about search engines
- Check live-keyword-analysis to see if you’ve got any keywords with decent keyword density (make sure nothing is too high, such as over 2.5%)
- search with a ~ in Google (see our Google Tilde operator post) to find other related keywords and sprinkle them in.
It’s a good idea to target your SEO with a tiered strategy. Main keywords used and a layer of secondary keywords used as well. If everything is written with silos in mind in terms of using as many related words as possible while maintaining the integrity of the article you could definitely get some great results from multiple search engines.
SEO is something you’ll continue to do as part of your business and continually absorbing new knowledge about SEO best practices can definitely help you gain some ground in the SERPs.
