Anchor text is the word or words that link to another website in your text. Optimisation of your anchor text is a smart idea. Not only do you anchor a link within some text but you’re telling search engines what your site is about and providing SEO for the site you’ve linked to.
A lot of internet marketers optimise by using Anchor Text in several ways when they write on a blog, for instance.
Here are some tips:
Link To An Authority Site
An authority on your topic can be any site that has a good ranking but it’s a great idea to link to Wikipedia and to sites with .edu extension which is the extension for educational institutions which will typically tell search engines that your site has credibility on a topic.
Link Within Your Own Site
Not only will your Anchor Text optimisation efforts work well from the perspective of telling search engines that your site is filled with rich information but you’re also going to give people who visit your site some place to go that exists within your site.
This is, of course, preferable to their leaving the site for more information on the subject matter. The longer a visitor stays on your site, the better the chances of their following your call to action.
Link To One Of Your Sites Or Pages
You can also link to other sites of yours when it makes sense. You might link to a sales page, Web 2.0 page that has a buy now link or offer links to other sites of yours. You can do this within text, within blog comments, or within the blogroll (a set of bookmarks presented in your blog’s sidebar).
Choosing Anchoring Keywords And Phrases
It’s a good idea to anchor relevant keywords within your site. This way, you’re telling the search engines what the site you are linking to is about. If you are trying to rank for a specific keyword phrase, this is a great way to do it. A lot of people do article marketing for this reason.
The article itself pre-sells the reader and piques their interest so that they’ll click on the link in the resource section. That link also tells search engines that a site about a specific topic believes your site to be an authority on the subject listed in the anchor text.
A Tip To Keep Traffic On Your Site
If you link to an authority or other website, most programs let you choose whether to link to the site in the same window, or to open a new browser. When sending people outside your website, a new browser window is a good idea because they don’t have to leave your site to visit that other site.
You can also often choose what words will appear when people hover over that link. Using relevant keywords and telling people what they’ll find will do something for your SEO as well as give the visitor confidence that they’re linking to someplace valuable if they do click that link.