SEO Tips On Optimising Anchor Text

Anchor TextAnchor text is the word or words that link to another website in your text. Optimisation of your anchor text is a smart idea. Not only do you anchor a link within some text but you’re telling search engines what your site is about and providing SEO for the site you’ve linked to.

A lot of internet marketers optimise by using Anchor Text in several ways when they write on a blog, for instance.

Here are some tips:

Link To An Authority Site

An authority on your topic can be any site that has a good ranking but it’s a great idea to link to Wikipedia and to sites with .edu extension which is the extension for educational institutions which will typically tell search engines that your site has credibility on a topic.

Link Within Your Own Site

Not only will your Anchor Text optimisation efforts work well from the perspective of telling search engines that your site is filled with rich information but you’re also going to give people who visit your site some place to go that exists within your site.

This is, of course, preferable to their leaving the site for more information on the subject matter. The longer a visitor stays on your site, the better the chances of their following your call to action.

Link To One Of Your Sites Or Pages

You can also link to other sites of yours when it makes sense. You might link to a sales page, Web 2.0 page that has a buy now link or offer links to other sites of yours. You can do this within text, within blog comments, or within the blogroll (a set of bookmarks presented in your blog’s sidebar).

Choosing Anchoring Keywords And Phrases

It’s a good idea to anchor relevant keywords within your site. This way, you’re telling the search engines what the site you are linking to is about. If you are trying to rank for a specific keyword phrase, this is a great way to do it. A lot of people do article marketing for this reason.

The article itself pre-sells the reader and piques their interest so that they’ll click on the link in the resource section. That link also tells search engines that a site about a specific topic believes your site to be an authority on the subject listed in the anchor text.

A Tip To Keep Traffic On Your Site

If you link to an authority or other website, most programs let you choose whether to link to the site in the same window, or to open a new browser. When sending people outside your website, a new browser window is a good idea because they don’t have to leave your site to visit that other site.

You can also often choose what words will appear when people hover over that link. Using relevant keywords and telling people what they’ll find will do something for your SEO as well as give the visitor confidence that they’re linking to someplace valuable if they do click that link.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!


  1. Excellent article! Having an article of 250 words also helps with anchor text. I normally don’t use more than 3 anchor texts per article.

  2. Sean

    Well explained on how to use anchor text.
    I anchor text within my sites. When I post a new article I will anchor text when there is a relevant post. So far when I post a new article the page will rank fairly well but it could be better if I had of been spending more time on external linking. I will address this.

  3. Jazz Salinger says:

    Hi Sean,

    This is excellent advice. I’ve really worked hard on understanding how anchor text and backlinks work but there’s always more to learn.

  4. Jody Chambers says:

    Thankyou for explaining in laymans terms what “anchor text” is. For anyone new to affilliate marketing all the terminology like anchor text, meta tags, SEO Optimisation etc etc just confuse the hell out of us…cheers Sean