For the effort which you put in to create your site and content – why would you throw it all away at the last minute for a cheap gain?

Black hat and misleading statements etc are just the antithesis of the principles of what we are on about here with Sean.

The road of internet marketing is strewn with the victims of scams and false leads – so we don’t need to add to it or even want to. It’s a shame if people can’t run a business firmly grounded on a developed sense of integrity, paying it forward and just plain old honesty

I guess the same will apply to SEO. Quite some time ago a techinical web type person was telling me about some keywords (one I have already made mention to on another blog) that were used to attract people to sites. They were words totally unrelated. When the world wide web was new, using certain words became a wide spread practice and the general public has probably cottoned on to it.

No doubt it probably still happens but their success will not be long term.

Joking aside, there are still too many out there that seem not to be willing to learn and utilise ethical SEO. I think in the long run it is just as easy to utilize honest and ethical techniques instead of wasting time resorting to trickery which will likely eventually come back to bite you.