When it comes to search engines, the algorithms are always going to try to retain an air of mystery. But SEO link building is one strategy found to work for almost every webmaster who puts the time and money into building links.
But while the actual methods of popular search engines like Google and Yahoo aren’t 100% transparent, there is a trend that these search engines are taking to reduce the ranking of sites that are using non-trusted backlinks.
But what is a backlink from a non-trusted site, and can you prevent your website from being listed by non-trusted sites? Also, how do you build up reputable backlinks that make the search engines realize your business website is full of valuable information that users need?
SEO Link Building On Trusted Sites
When webmasters realised that one way to increase search engine ranking was by having lots of sites link back to their site, they started submitting links all over the place. They also negotiated with different websites to have their links listed on their site. This actually works great since link building is considered the trump card of increasing web traffic. But the search engines have become privy to the tactics used by websites to improve search engine ranking, and now they want to weed out the sites that aren’t using trusted links when SEO link building.
A trusted site is one that isn’t full of advertisements and isn’t stagnant. It’s a site that provides content to users and doesn’t exist for the mere purpose of making money. When a blogger finds your website and links back to it from a blog post, that’s a trusted link. In an attempt to get more backlinks, if you’ve worked out a deal with a website that carries nothing but Google ads and very little valuable content, that’s not going to get you very far.
As the search engines reevaluate their algorithms, they’re starting to figure out which backlinks are valid (in their eyes) and which aren’t. Sites with bad links and a bad reputation will be demoted in search engine results and could devalue your site.
Working To Get Trusted Links
SEO link building is time consuming. That’s why many webmasters prefer to let SEO professionals handle the link building while they focus on the business. If you’ve tried link building on your own, you may have your site listed with some websites that won’t be included as a trusted link in the future.
It’s best to let an SEO professional handle your link building so that all of your links come from trusted sources, which ultimately increase your web traffic.