As a new internet marketing entrepreneur, you’ve probably gathered that SEO, or search engine optimisation, is a vital aspect of your strategy and that success in SEO can bring you enormous online success.
Dominating the search engines is a good step toward selling products and earning money. If you have a great website layout, strong marketing skills, and are listed in search engines, you have a pretty good chance of making some sales.
Search engine optimisation, marketing, web design, and internet marketing in general can be learned. Different experts have varying approaches on how they teach internet marketing techniques and luckily for the budding online entrepreneur, there are dozens upon dozens of free and premium resources available to help you learn SEO best practices.
Here are a few things to remember as you search for information to help you gain online success:
• Planning is important. Rather than just creating a website from the top of your head, carefully plan – especially at the beginning. Consider important elements of your website in terms of types of basic pages (about us, contact, FAQ, site map, etc.). And, think about other areas, such as: user experience, call to action, types of products being sold, etc. Create a basic shell and use that to build a great and rich site filled with info and resources that can help you service clients.
• Do your research. Look at the niche, the competition, the popular keywords, the prospective audience, and the trends. Use this information to help you plan your organic SEO strategy, your pay per click campaigns, and so on. Don’t shoot first and ask questions later! You’ll find many research tools that are free and premium / fee-based that can help you.
• Test and analyse. As you build your site and work to get traffic, you may have to test out different methods for site layout, ad layout, landing page construction, etcetera. Learn all you can about marketing techniques and try out different methods. Analyse results so you can tweak and optimize. If you uncover a winning strategy, expand on it and capitalise on it.
• Watch your competitors. Want page one rankings for a word or phrase? Examine the website layout of the top 5 websites on Google today and see what they’re doing as well as work to determine how you can do better in terms of optimization, customer experience, and value proposition.
• Follow the gurus. Subscribe to email lists, internet marketing forums, webmaster websites, etc. Join groups and learn from the masters. You’ll also learn from the questions that come from other new marketers as well. Consider joining a premium internet marketing program that will help you gain additional insight and build expertise in specific areas that are important to you and your business plans.
Today you may be new to the world of internet marketing and search engine optimisation but in a very short time you could be in a position where you’re making money, building your empire, and where you could even help others learn as well! Keeping the above SEO best practices in mind during the early stages will set you up for future online success.
About Sean Rasmussen
