Page rank can be something of an obsession with internet marketers of all shapes and sizes. It’s easy to understand why, because the search engine ranking of your site will strongly influence how well you do in the results whenever someone looks up a keyword or phrase which links to your website.
How Important is my PR?
While it is important to keep an eye on it to see how well your site is performing, it shouldn’t turn into something you end up checking twice a day every day. Your search engine ranking changes over time (hopefully for the better) and it does so as a result of what you do to change and develop your site – not as a result of you watching it like you would watch a plant that is starting to grow.
It’s good to develop routines when you start any new internet business, as routines help you to develop good habits and ensure that nothing important gets missed as part of your day-to- day progress. You can check various parts of your business and see how they are doing, and where some extra effort is required you can then look into how best to do that.
Website Development – An Ongoing Effort
As you develop your business and learn more about keywords and SEO and how to make sure that people (and the robots and spiders that Google, Yahoo and others use) find your site, you should find that your website naturally starts to perform better. You’ll also learn tips and tricks along this journey. It takes time for any website to start figuring in the search engine rankings at all, let alone to perform well. No website gets to the coveted number one spot overnight, so be sure you don’t ask for too much when it comes to monitoring the progress of your site. It’s important to realise as well that once you’ve achieved the results you’re hoping for, you’ll have to work to keep yourself from being dethroned.
They say the best things in life are worth working for, and achieving a higher search engine ranking is a learning process that will bear plenty of fruit.