Those who are trying to grasp the concepts of Search Engine Optimisation would benefit from likening it to mathematics.
Google allocates point values to various aspects of search engine rankings, based on elements of sites and so your actions can increase the value or reduce the value of the website.
That value will directly impact the amount of traffic and search engine indexing Google gives you. More is better.
Search Engine Optimisation – First Things First
The first thing you should try to realise is that Google doesn’t index websites as much as it indexes web pages. The more pages you have on your site, the better. The Search Engine Optimisation attributes on each web page can improve the math of your site. Some of those attributes are:
• Keyword / topic relevancy.
• Tags and images.
• Links pointing in.
• Links pointing out.
If each page looks like it corresponds to the overall topic of the site, this is helpful. Be sure to do some keyword research and include related keywords rather than just one or two main words.
Tagging and images are important for search engine optimisation. Image and alt tags as well as a meta description will help the search engine crawl the page and determine exactly how to categorise it.
If your site points to authority sites, this works in your favour. If it points to relevant sites, that helps too. If you point internally with anchor text links, this is helpful and if other sites that are authority and / or related to your topic point to you, this is helpful as well. A link for your site is like a popularity ballot with a tick on it. This is very good for the math, particularly if the sites “voting” for your site by linking to it, also have decent scores.
Search engines look at number of links, quality of links, number of pages, and elements on the pages to help it determine how to list you, how relevant you are, what sorts of traffic to send you. If you’re doing a pay per click campaign, your score will help Google determine how much to charge you for pay per click campaigns as well as where to place your ads on the sponsored results page. A high math score equates to better pricing and placement in your favour.
If you looked at each individual page of your site and allocated yourself with a point for the above SEO factors, you’d see how you might do. If you started off with 5000 points and deducted a point for each factor that didn’t exist, that would give you a good idea of where to improve.
More pages and more quality links plus careful attention to your Search Engine Optimisation will add up quickly to traffic and potential profit.