Search Engine Optimisation – A Lot Like Math

Search Engine OptimisationThose who are trying to grasp the concepts of Search Engine Optimisation would benefit from likening it to mathematics.

Google allocates point values to various aspects of search engine rankings, based on elements of sites and so your actions can increase the value or reduce the value of the website.

That value will directly impact the amount of traffic and search engine indexing Google gives you. More is better.

Search Engine Optimisation – First Things First

The first thing you should try to realise is that Google doesn’t index websites as much as it indexes web pages. The more pages you have on your site, the better. The Search Engine Optimisation attributes on each web page can improve the math of your site. Some of those attributes are:

• Keyword / topic relevancy.
• Tags and images.
• Links pointing in.
• Links pointing out.

If each page looks like it corresponds to the overall topic of the site, this is helpful. Be sure to do some keyword research and include related keywords rather than just one or two main words.

Tagging

Tagging and images are important for search engine optimisation. Image and alt tags as well as a meta description will help the search engine crawl the page and determine exactly how to categorise it.

Links

If your site points to authority sites, this works in your favour. If it points to relevant sites, that helps too. If you point internally with anchor text links, this is helpful and if other sites that are authority and / or related to your topic point to you, this is helpful as well. A link for your site is like a popularity ballot with a tick on it. This is very good for the math, particularly if the sites “voting” for your site by linking to it, also have decent scores.

Search engines look at number of links, quality of links, number of pages, and elements on the pages to help it determine how to list you, how relevant you are, what sorts of traffic to send you. If you’re doing a pay per click campaign, your score will help Google determine how much to charge you for pay per click campaigns as well as where to place your ads on the sponsored results page. A high math score equates to better pricing and placement in your favour.

If you looked at each individual page of your site and allocated yourself with a point for the above SEO factors, you’d see how you might do. If you started off with 5000 points and deducted a point for each factor that didn’t exist, that would give you a good idea of where to improve.

More pages and more quality links plus careful attention to your Search Engine Optimisation will add up quickly to traffic and potential profit.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!

Comments

  1. Sean

    Thanks for the in depth look at SEO. Starting to put all the pieces together

  2. Hi Sean,

    Thanks for a great article. You make everything so easy to understand.

    Have a great day,
    Jazz

    • Glad you enjoyed it Jazz. I do try to make my articles as easy to understand as possible, so thanks for letting me know it’s working for you ;-)
      Regards – Sean

  3. Great thing is that bullet points 1,2,4 are all on-page SEO strategies – of which we have total control. Even bullet 3 (an off-page SEO technique), we can influence as you’ve explained in other posts with regard to how to get backlinks.

  4. I so admire your ability to reduce things to formulas. I must learn to do that and to follow them.

    I wonder if I am really cut out for this sometimes. It seems that more and more there is less and less room for real creativity.

    I know that content is personal and creative. But, trying to bend everything toward indexing and rising to the top in Google and balancing keywords and links and whatever anchor text links are somehow gives me the feeling of being robbed of being me.

    I know that I will get over it as I learn the machinery better and how to adapt it to my particular wants and desires.

    I know that SEO is very important, but I hope I will be able to achieve it one day as a byproduct rather than aiming for it.

    Thanks for the frustrations and information.

    • Hi Dobbs,
      I had a little smile at your last line and know how you can feel sometimes the more you know the more you need to know just keep plodding along and we will get there in the end
      Rita

  5. Landon Steffensen says:

    I never realized how important it was to have more pages on your site. I guess I never really thought about it much cause I have a blog and I just figured all you mostly did was put a lot of posts up and then put your most popular posts up on the side bar. Thanks for this info! This has been really helpful.

  6. Hi Sean,
    I’m hearing (reading) again the importance of keyword research for SEO. I need to give this area more attention. No excuses, I have the great marketing research tool Market Samurai, that makes it easy to research keywords.

    I’m learning here that good SEO will keep costs down during a Google pay-per-click advertising campaign. Saving money is very good incentive anytime and to learn the skill here of SEO.

  7. Hi Sean,

    I love Seo & find it to be pretty exciting, I really enjoy using Market Samurai to check out competition stats & find it really rewarding when you can get something to rank or keep ahead of your competition.

    Although I am only a baby internet marketer I am pretty determined to learn this stuff & hope to one day be good enough to teach others. Thanks for the tips Sean, much appreciated!

    • It’s great to hear you have a passion for SEO Jeremy. I’m sure that not too far in the distant future many people will benefit from what you have to offer on the topic ;-)

  8. Hi Sean

    I like lists and this is a great easy to read and understand article with only 4 bullet points .

    Naturally I want to enhance my site/s with as much search engine optimisation as possible and i know I can do this now. Thankyou.

  9. Maths aren’t my bag by a long shot – but this article does simply the concept of how Google et al uses it to rank us.

    I like the reminder that I need to link to more authority sites – one area of loinking that I have done little about.

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