Many internet marketers know that adding a keyword to a URL improves the SEO potential of their website’s URL. Many choose their domain name based on extensive keyword research.
If you don’t already know this, it’s worth doing. But beyond your website, your Permalink Structure should be optimised wherever possible as well. Here are some examples:
Every page of your website should have optimisation. When you create a page, get a keyword into that title, or two if possible. If your permalink structure adds category before post name, take advantage of this and categorise your pages as well as name them.
Using a numbered Permalink Structure isn’t the best approach. If you’ve already done it, you might not want to make changes and lose existing indexing but take note of this for future websites that you build.
Permalink Structure – Blogs
Whether it’s your own blog or a free blog, using your keyword will help you. Use it in the permanent URL and in the categories, and in the title of each post. Fit the most relevant keyword somewhere and that’ll help you rank for your desired keywords.
It’s not just about a single word, it’s about relevancy too as search engines look at the URL and rank it based on its relevancy to the website. This optimisation practice could also lower your pay per click costs on sales pages as well because it’ll increase your Google quality score.
Permalink Structure – Web 2.0 Pages
Do you create Squidoo Lenses? Don’t forget to name your lens. The same goes for HubPages, too. Both of these sites offer plenty of search engine optimisation options with the ability to add tags, name photos, add subheadings, and RSS feeds but pay attention to the URL you create. It doesn’t have to be the same as your title. You should try to keyword optimise both the title and the permalink.
Permalink Structure – Profiles / Bookmarking
Do you participate on social media sites? Every post you create on these sites can generate a unique URL. Many of them will derive the URL from your bookmark name and / or your tags. Learn the Permalink Structure of your favourite social media sites and take advantage of this.
Links are your friends. They send you people traffic and search engine spider traffic. Wherever possible, get your keywords into that link name and you will see definite SEO benefits from it!
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
