It’s not hard to get traffic. But what is actually hard is to continually increase your targeted traffic levels and to get visitors that actually become customers.
The secrets to getting Organic Traffic that converts, is to target the right type of traffic and to work on an ongoing basis to entice the right types of visitors. Then, once you get visitors, you can’t give up if they don’t buy the first time!
Tips for Getting Conversion Rates Up
1. Optimise and tweak for keywords in your niche that are geared to people ready to buy. (Don’t just optimize for the word “computer”, instead optimise for “buy computers online”, for example) Keep optimising and watch your conversion rates to see what adjustments are working and not working.
2. Optimise and tweak for people. Tweak your existing copy until you begin to convert more browsers into buyers. Have someone read your copy for you and give you feedback if possible. Read some sales letters of products you’ve bought to see what convinced you to buy and be sure you’re using keywords and phrases that are in demand. Successful sales letters often have a cookie cutter approach and it’s not difficult to figure out the formula.
3. Analyze your traffic stats to see where your Organic Traffic is coming from so you can capitalise on it. If people arrive on your site asking a question, does your site answer that question in a way that compels them to buy?
4. Enhance and add to your content on a regular basis so that search engines will keep coming back to crawl your page.
5. Use pinging services whenever you make a change to the site so that search engines and news aggregators come to your site and index you again.
6. Use RSS and submit your site to RSS directories. There are a lot of them out there and they will bring you fresh traffic in your niche.
7. Add your links to social networking sites regularly. Search engines index those pages and people also crawl those sites because they’re looking for what you’re selling.
8. Add new and interesting articles to article directories with links in the resource box back to your site to bring people to your site, to bring more search engine rankings, and to help you build credibility.
9. Ask to guest post on relevant blogs with large subscriber bases in exchange for a by-line with a link back to your website
10. Capture site visitor information via permission marketing. Do this by creating a newsletter or e-course and get site visitors to subscribe to your email marketing list by offering them something free (a useful report or a ballot into a contest or a free online course related to your niche that helps them solve a problem or get ‘insider’ info) Use email marketing to build trust with those subscribers so you can work on selling to them later.
There are a lot of things you can do to continually increase your Organic Traffic. SEO and internet marketing require continuous learning and constant tweaking.
You’ll quickly become an SEO expert as well as an expert in your niche if you work regularly to improve not just the quantity of the traffic you get but the quality as well.
About Sean Rasmussen
All great tips – another one would be to try and make your website building activities look natural and also try not to appear as a thin affiliate site.
Recently I have had 2 sites sandboxed on google because each page had a link to an affiliate product I was trying to promote. This my fly on older domains, however this is a surefire way to get a new affiliate site sandboxed quickly.
So your recommendation is not to put affiliate links on a new site?
Or to make sure the site has more content than just the affiliate link?
Everything I have learned so far from Sean is concentrating on really supplying value to the readers first and foremost. so a “thin affiliate site” is rightfully put into the sandpit by google. At least that is my opinion.
With a real-value site you should get organic traffic that converts into interested buyers.
Great tips Sean
Any RSS directories you could recommend?
Try this Gee: http://www.toprankblog.com/rss-blog-directories/
Thanks Sean
Should I worry about the foreign ones?
Hi Sean,
This is a really comprehensive list that I’ll need to work my way through.
Hey Sean,
Um…..wow! And you fit ALL these concepts into EVERY blog post you do for ALL your blogs? I can only imagine the checklists you have surrounding your office space, with your computer/laptop in the centre of it all.
It all sounds very daunting!
Just a thought!
Cheers,
Pete
Hi Peter,
I am sure Sean doesn’t need a checklist anymore as it is second nature for him by now. Or do you still need a checklist to drive a car to go through all the steps or has it become second nature to you?
Practice makes perfect, and once you have laid a strong foundation you know how to create a great post that gets you organic traffic that converts.
Renee is right Peter, when you do all these things enough, it just becomes natural to continue applying the steps. Once you get into the swing of it, you will find it hard not to keep doing so…without any sort of checklist
Just read Pete Boyers comment too. I agree, lots of checklists! I haven’t even got a blog yet and my little office is posted with Post-It-Notes and notebooks etc adding more and more notes! It would be good to have all the checklists on one page, or two, or three..!
Sue