Link Building Tips and Strategies

Link BuildingLink building involves creating links from other sites that point to your site. It can be a time consuming process to research reputable places to post your links, since you don’t want to saturate the web with inbound links just to get your name out there.

When providing links, it’s important to use the right strategies that optimise your website for the search engines and let engines like Google know that your site is worth linking to and ranking highly in search results.

Knowing a few tips and tricks for effective linking is important if you want to increase your web traffic.

Tips And Tricks To Build A Solid Link Network

As the Internet advances, the ways of attracting visitors also advances. Here are some effective link building strategies for creating effective backlinks.

  • Create content that other people will want to bookmark or share on social media and bookmarking sites such as Digg or StumbleUpon. You can add a button to your site that lets users immediately rate and bookmark your page for other users to see. Those users can also bookmark your site and share it on other sites, and you can see how the link building just keeps going.
  • Assert yourself as an authority on your industry or topic. When it comes time to convince other webmasters to share links, you will need to prove that you are a reputable site that provides solid information. By having informative content, contact information, company history, and a polished, professional site you help assert a professional, authoritative tone to your website.
  • Organise a link exchange with reputable businesses in your industry. While many businesses like to get testimonials from their clients, you can effectively backlink to your site by asking clients and others in your industry to provide a link on their site in exchange for you providing a link on your site, or asking someone to review a product for you on their site. This works well if you sell a product that can be reviewed as both of you benefit from the exchange and your website has an effective source to help with link building and reputation management.

Link Building – Creating Your Own Links

You can begin effective link building without relying on a third party to publish the link. By creating keyword rich articles and submitting them to article directories, you can link to your website at the end of the article. This way you are providing content and information and encouraging readers to check out your site.

You can also create a signature line for forums and blog comments that links directly to your site. However, for the most effective link building campaign, you should use a combination of strategies to help your website increase in page rank.

Link building is a valuable aspect of a web marketing strategy. Need help? SEO Australia can help you increase web traffic through multiple strategies.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!


  1. Thanks Sean, Articles like this always helps new bloggers like me. Thanks alot.

  2. This post is one of the best post I’ve read. I like the information that you are giving to building link stats overall that will produce the kinda or results we are aiming for weather its fame, sells etc.

  3. Hi Sean.
    I like your suggestion of asking clients or others industry experts if they would be willing to do product reviews. This strategy will be useful on a current project I’m working on.


  4. I have been doing affiliate marketing for about 3 months now and still have not made a sale. I am building up backlinks with a webservice that takes my articles and posts them and I get backlinks that way. But I am determined not to give up and to make some extra cash. People have done it and so will I. Link building takes time and even more time for search engines to notice the links. Sigh, patience stinks sometimes.

  5. Link building is like improving our website listing in google search. Nice blog.

  6. I agree with you sean one backlink from a reputable PR 7 website is worth more then 100 backlinks from PR 2 websites. According to my experience the best way to build links is through guest posting on blogs with PR 5+. A quality post takes at least 3 days for its creation but yields favorable benefits in the long term. Anyways sean thanks for sharing your personal experiences in this post.

  7. Thank you Sean! I liked the article, I will check in the future, in practice some of your strategies.