Website backlinks are good. Backlinks mean that people are linking to your website and this does a few things for you. Not only should you strive to get more backlinks but you should track where they’re coming from as well.
Read on to find out why you want them and why you should be actively looking to check where your backlinks are coming from.
The SEO Value Of Backlinks
Search engines see links pointing to your website from other sites as a popularity vote. This means that the site pointing to you is giving you a nod or thumbs up.
If sites do this, this is a good thing for your pagerank, which can help you rank for keywords and phrases that relate to your business. Those rankings bring people to your website in the form of organic SEO. If the website is related to your niche and has a high pagerank themselves, the link is even more valuable!
Increasing Traffic
Not only do search engines pay attention to links but people see them as well. If a website points to a page of yours, people visiting that page may follow through to your page. This is important, especially in niche marketing.
For example, if you’re selling something and someone recommends your product, the backlink can also be a referral. If you have a newsletter or list, the recommendation could also bring you new visitors and new potential customers to market to.
Tracking Your Website Backlinks
Find out about links pointing to your site and look for them on a regular basis. Your website analytics reports will tell you about incoming links to your site. It’s a good idea to check these regularly and visit the websites that are pointing to you. There are a number of reasons this is a good idea:
• To see what’s being said. This can be valuable for reputation management.
• To thank the linking site for linking to you, if appropriate.
• To interact with the people linking to you. This can help you get more visitors, more support, and help you widen your network.
• To comment, if you’re being mentioned on a blog. Participating in social conversations can be very good for business.
What Next
Link unto others and others may link unto you. Website backlinks are good for you and good for you to do as well. Don’t hesitate to link within your own blog or site and to other relevant sites as well. Mention other great blogs that would be of interest to your audience in your blogroll and that blogger may do the same for you. Link to interesting and useful articles and you’ll increase your positive reputation as someone that provides value to customers.
Keeping track of where your website backlinks are coming from and linking to others, gives you an opportunity to build a bond with your audience as well as have an opportunity to continually improve your site’s search engine optimisation.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
