A lot of people are drooling for the fat Google cheques. Google Adsense can be a bit of a catch-22 in internet marketing. When you display Adsense ads on your website or blog, you’re offering your competition a chance to grab your customers. When you use the ads to promote your own site, they’ll often be displayed for your competitors as well. A lot of people sell affiliate marketing products on their site and therefore optimize their website for traffic in a specific niche with particular keywords. When you display Adsense ads on the same page, you’re competing with others who may grab the sale you worked so hard for just because their twenty word ad is more compelling than your whole page. Should you use Google Adsense?
Internet Marketing Strategies
Many internet marketing experts do monetize some of their sites with Google Adsense ads in order to have multiple chances at income. They figure that if they don’t get the sale for a product advertised on the page, perhaps they’ll at least get some click revenue. The choice is yours. Some marketers are very strategic about what types of ads they’ll place on certain sites and reserve competing ads like contextual advertising for very specific types of internet marketing opportunities while leaving specific sites with nothing but internal links to avoid having people venture off to see their competitor.
The best site monetization advice? Research your options and closely watch your analytics to set your own strategy. Multiple streams of income with varying strategies is always a good idea!
About Sean Rasmussen
Hi Sean,
I’m still undecided about using Google Adsense on my blog. Someone whose opinion I respect and trust suggested that it would be better to monetize my blog with well chosen affiliate products instead. What would you suggest I try, Sean?
I’m like you Jazz
I did have it initially but took it off to have banners instead.
I guess to have both on one page can be conflicting. Once I get to the stage having several websites running I can optimize them separately.
Hi Sean,
Google Adsense is good to have on your site as I have read by you. The question is, is it always good to have Adsense ads on a blog if it’s going to take a customer away from the site.
Researching where the traffic is coming from that comes to my site is one way to decide what type of ads to have on my blog or site.
Hi Sean
I don’t know anything about adsense at this stage, only what I have read here today. I have clicked on
site monetization advice and it looks to me that there are many other ways to attract traffic and improve SEO to your site without Google adsense.
I would need to get a broader opinion about this but going by the comments of my three comrades above it doesn’t seem to be too popular. I will look into it. Thankyou.
At present I am sticking with Google Adsense, am I am only learning internet marketing strategies, maybe further down the track I will change. Time will tell
Once I decide on a niche, I’m not inclined to utilise Google Adsense simply because initially I want to try my hand at promoting affiliate products in that niche. If I’m not having much success then I might include Adsense and just let the blog float on its own without much interference. My feeling is that you might as well have something there if your letting the site languish just in case someone drops by. You never know, they just might click through. Nothing ventured, nothing gained.
Hi Sean
It’s amazing what a bit of education will do!
I have learned quite a bit about adsense in this competition and I would now have it on my sites. Now that I understand how it works and how it can monetise and compliment my sites I would have no hesitation to using it.
I use adsense on my sites on most pages. However, when I rebuild them to feature a product or link to something for sale (e.g. a Clickbank link) I remove the Adsense.
I figure while a page is basically purely informational, I might as well use some of that didital real estate for some adsense.
I also sometimes have a minor PPC going with Yahoo and that has resulted in some Adsense that does compete. But so far my revenue vs cost is way higher – so am in a pickle.
I am of the opinion that you need to weigh up what your intentions are for the page and what type of revenue you are going to generate. If the affiliate product is going to bring is $20, but the adsense will do $2 – why have the adsense? You want to narrow their choices about where they can click – not give more options.