A lot of people are drooling for the fat Google cheques. Google Adsense can be a bit of a catch-22 in internet marketing.  When you display Adsense ads on your website or blog, you’re offering your competition a chance to grab your customers. When you use the ads to promote your own site, they’ll often be displayed for your competitors as well.  A lot of people sell affiliate marketing products on their site and therefore optimize their website for traffic in a specific niche with particular keywords. When you display Adsense ads on the same page, you’re competing with others who may grab the sale you worked so hard for just because their twenty word ad is more compelling than your whole page.   Should you use Google Adsense?

Internet Marketing Strategies

Many internet marketing experts do monetize some of their sites with Google Adsense ads in order to have multiple chances at income. They figure that if they don’t get the sale for a product advertised on the page, perhaps they’ll at least get some click revenue.  The choice is yours.  Some marketers are very strategic about what types of ads they’ll place on certain sites and reserve competing ads like contextual advertising for very specific types of internet marketing opportunities while leaving specific sites with nothing but internal links to avoid having people venture off to see their competitor.

The best site monetization advice? Research your options and closely watch your analytics to set your own strategy.  Multiple streams of income with varying strategies is always a good idea!