Working With Awkward Keyword Phrases
Some of the words and phrases you’ll find in your keyword research efforts will be awkward keyword phrases, as far as getting them into your text goes. But having them in your text could be very beneficial, so here are some tips:
• Add White Noise
• Add Punctuation
• Reverse the Order
• Ask Questions
White noise words, such as:
Other similar words may help you work awkward keyword phrases into a sentence. If the phrase can be used without additional words, this is better than adding additional words, but adding white noise words will often result in a similar outcome as search engines may not see those words as important.
Punctuation can help as well. If you have a long tail keyword that includes a place name, for instance, punctuation can help. You can start the phrase at the end of a sentence and then continue the phrase at the beginning of a new sentence. The search engine will read those words as in close proximity and this could help you get indexed for the phrase.
Reversing the order of the phrase may help as well. Some words don’t fit very well into a sentence as they read in your keyword research but try mixing them up to see if they can work that way.
Weird keyword phrases that are regularly searched do come from people so it can be helpful to work a phrase in as a question. If someone searches for “Best widget supplier Sydney”, you can try working that phrase in like this: “Are you looking for the best widget supplier? Sydney has a lot of options but not all widget suppliers in Sydney are created equally”. You’ve used the phrase and you’ve also used a variation of that phrase in close proximity.
Sometimes a phrase won’t work well in text but could fit in a subheading. Keyword rich subheadings, especially if formatted with html tags such as H2 or H3 can really help you with your SEO as the search engines will see the content as more relevant to your subject matter.
Keyword phrase anchor text links are also extremely helpful. By taking an awkward phrase and using it in your website to point to another page or using it off the page pointing to a relevant page on the website, you’ll also be able to enhance your site’s visibility on search engines.
Adding “best widget supplier Sydney” to your resource box on an article directory submission or to a blogroll with a link could be an easy way to use awkward keyword phrases to benefit your internet marketing efforts.
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