If you have a site you’re trying to optimise for search engines that’s a blog, one of the greatest ways you can optimize it is to give it some link love. Consider putting up some or even all of the following types of links into every blog post you write. Here are three types of link love and why they’re good for your SEO:

Link to Yourself

Why give someone nothing else to look at on your site? Link in posts to other posts that are related to the topic at hand.  That way, when your visitor is done reading, they’ll find something else to look at. The longer they’re on your site, the more likely they’ll buy something or subscribe.

Link to Others

Linking to other sites in your niche does at least two things.  First, it shows search engines that you are relevant to your topic because of the linking between sites. The other site might allow track backs which will show as links and comments on their blog posts and this could also result in people blogrolling you, visiting your site and linking to you in their posts as well. Wherever possible link to sites with as good or better a page rank as you.

Link to an Authority

If you link to a site that has a high page rank on your site, this does several things. It helps with your page relevancy and can pull your own site rankings up.  It also helps readers understand what something means.  For instance, linking to Wikipedia is considered linking to an authority.  When you do it, tell the link to open in a new page so that a visitor checking the definition of a term won’t leave your website and not find their way back easily.