If you want to know the perfect keywords to capitalize on for your SEO and you’ve already got a modest to decent amount of traffic, the secret is in your stats. Your stats reveal two important things:
1. How people are finding you
2. What people are looking for
If your site has a decent level of writing and keyword integration, you should be getting some targeted traffic already. The keywords that people have used to land on your site should definitely be helping you to decide what kinds of keywords to capitalize on in order to get more traffic. They tell you about long tail words and laterally related words in your niche.
Vital Info: Are You Delivering Answers?
There’s another important SEO tip here: do the keywords that people use to find you actually give them what they want when they land on your site? If people land on your site asking a question and your site doesn’t give them the precise answer, they won’t stay long so look at those keywords and make sure you’re meeting the needs of your traffic sources.
About Sean Rasmussen
Great tips Sean.
I will looking at my stats and see if it brings up some goldmines
Hi Sean,
I often use my stats to find out where my readers came from, which keywords they came in on, how long they stayed and the list goes on. Google Analytics and WordPress Stats provides a wealth of information.
It helps me to decide where to spend my time and what I need to improve.
Hmm. WordPress Stats – I hadn’t really too much notice to see that. I do use Google Analytics so will be good to see what different things it may pick up on.
I’ll keep tapping till I strike that keyword goldmine.
Cheers for mentioning that Jazz.
WordPress stats will give you basic reporting Bernadette, very handy for a quick check while you are logged in. Analytics on the other hand goes more into depth
Most of the searches that get visitors to my sight are spot on and some are more “sidelines”. But you are right, it’s a great idea to see what they are asking and maybe cover that area a bit more. Tks.
Analysing your statistics may actually show you how to tap into a keyword goldmine. Those statistics will show you what keywords are being used in searches that result in people visiting your site. It is up to you to then take that information and employ it to improve content on your blog. Knowing and using the keywords in your content can lead to better LSI.
Hi Don,
By analysing your statistics you can also see if your keyword research is right or wrong. If your stats show that people are accessing your site by the keywords you want it ranked for; you’re doing a great job.
If they’re accessing your site by strange terms, then you know you’ve got some work to do. Either way, it’s valuable information.
I want to learn more about Google Analytics and how to interpret the results better. I know there is some fantastic stuff on the YOTA forum which I will be investigating in the near future.
Being blind about what your website is doing is not clever! Observing and tweaking is much better! At the moment my websites are young – so i am waiting for the information to be collated.