DIY Search Engine Optimisation Tips

Search Engine OptimisationBeing in charge of the Search Engine Optimisation (SEO) for your own website, instead of hiring a search engine marketing company can be a daunting task.

There is so much to do, and so many of the techniques change over time as technology changes. How can you possibly know how to do it, and do it right?

In order to help you perform SEO for your ecommerce website or blog, here is a compilation of some of the most important do’s and don’ts.

Do Spend Time Researching Keywords

Do not underestimate the importance of habits people use when they search for information on the internet. The major search engines know the power of search habits and use their sophisticated analytic tools and algorithms to respond to the needs of the majority.

You must find the most common keywords and phrases that match the content of your site. And then use them. But don’t overuse them, as this obvious Search Engine Optimisation technique can cause bots to think yours is a spammer site, which will result in a drop in SERP.

Do Use Meta Tags, Title Tags, and Captions

The more places you can accurately describe your site and its contents, the better your chances of being ranked favourably by search engines and being found by visitors.

In fact, some experts go so far as to say that a proper title tag for your pages is the one most important SEO techniques you can utilise. Remember to use your most profitable (those that result in conversions) keywords and phrases in these tags.

Going hand in hand with these tags is the captions on your graphics. The image itself cannot be read by a search engine bot, but the text sure can. This also helps make your site more friendly to those with visual impairment.

Don’t Use Flash Animation

This is wrong on more than one level.

In terms of search engines, Flash can be recognised, but not as well as content in HTML, .pdf, or other, more traditional formats.

In terms of visitors to your site, waiting for Flash animation to load can be more than annoying – it can cause them to leave your site in a matter of seconds, never to return.

One viable option is to imbed your Flash content into an HTML frame. That way search engines can more easily crawl your site.

Don’t Ignore Your Site Analytics

The information provided by the analytic tools that come with your website or blog is invaluable for designing effective marketing strategies. These statistics clearly show what works and what doesn’t.

They tell you if your site needs to be more interesting and what particular content visitors like best. This software can also help you determine your target market and its demographics.

Marketing guidance is there in your analytic tools, you simply have to find it, and then use it to your advantage.

Do Use Social Media

One of the easiest and most effective ways to optimise your site is through social media. This is a great way to achieve organic results and reach out to your target market on a personal basis.

Social MediaBecome actively involved in forums, YouTube, Twitter, MySpace and other social venues. Yes, it takes time to utilise this Search Engine Optimisation strategy, but the results will be well worth it.

No two experts will ever agree on exactly what an e-commerce site owner should do to optimise their pages, but this list gives you a good idea of what you should, and shouldn’t be doing when you’re trying to build traffic so that you can make more sales.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!

Comments

  1. I strongly agree all the things you mentioned in this post. Especially the dos about social media, it is really one of the easiest techniques used in SEO and thou it takes time to see the results, I think the effort and time is all worth it.

    Thanks for sharing and more power!

    -richard

  2. Hi Sean

    What analytics programs do you use? I have Goggle Analytics installed on my blogs. Is there something better I could use?

  3. Jazz Salinger says:

    Hi Sean,

    I love learning SEO. There’s nothing more exciting than writing a post around a keyword and then seeing in your GA that the search engines are sending you traffic with that exact keyword. :)

  4. Hi Sean

    The obvious first choice for SEO is keywords. This is the very thing I have the biggest problem around and is the area I need to learn the most. I have Market Samurai and have slowly been going through the videos. I need to have all the bits of information to form a whole picture and understanding in my head and I will keep persevering.

    I also know now that a proper title tag for my pages is one of the most important things I can use for SEO as well as doing my Google Analytics and using social media sites for traffic.

    • Hi Elly,

      It can take a while to get the hang of SEO and I don’t know if I ever will fully get there. It seems to be an ongoing process. So, just keep going through the videos and take your time.

      I love Market Samurai. Their video tutorials are awesome. Try having two windows open. One with a Market Samurai how-to video and your Market Samurai program so you can follow along step-by-step.

  5. Jody Chambers says:

    I have always heard not to use flash but have never understood why. Search engine optimisation seems to be the ‘Holy Grail’ of IM marketing for getting page 1 on google and as you say Sean, no two marketers will agree. Is it true that page load time is a page rank factor?

  6. Hi Sean,
    Up until now I have avoided keyword research to a large extent. I suppose I thought that finding a popular searched word in a basic search was enough.

    As I learn more about SEO I can see that it’s not. I purchased Market Samurai some time ago however still have not quite comprehended the true value of learning to use it to it’s full potential. I’ll get there. :D

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