Does every page on your website, landing page or blog lead the reader who arrives there to take action? Does it really? If you’re getting loads of pages views but your conversion rates are low, it might be time to tweak your copy.  Perhaps your design is great, your content is good but you’re not leading the reader to your call to action well enough.

What is a Call to Action?

The call to action guides the reader to do something  specific after they’ve read what you have to say. It doesn’t have to always be in the form of a specific command line but it should be very apparent to the reader that following a link or clicking on a banner will help them or improve their situation.

Providing solutions to your readers is the best way to get them to buy or subscribe now. They need to believe that you will provide them with much needed answers.  The best copy not only provides answers but helps solve specific problems that the reader wants help with NOW.  You need to convince them that it’s in their best interest to act right away and your product or service MUST deliver what you say it will.  Hype or bull isn’t going to do much but hurt your rep. If you’re not getting the conversion rates you want, consider tweaking your copy and making sure that a call to action is definitely strong.  If need be, have someone else such as a colleague or peer review your page and provide their opinion.