Does every page on your website, landing page or blog lead the reader who arrives there to take action? Does it really? If you’re getting loads of pages views but your conversion rates are low, it might be time to tweak your copy. Perhaps your design is great, your content is good but you’re not leading the reader to your call to action well enough.
What is a Call to Action?
The call to action guides the reader to do something specific after they’ve read what you have to say. It doesn’t have to always be in the form of a specific command line but it should be very apparent to the reader that following a link or clicking on a banner will help them or improve their situation.
Providing solutions to your readers is the best way to get them to buy or subscribe now. They need to believe that you will provide them with much needed answers. The best copy not only provides answers but helps solve specific problems that the reader wants help with NOW. You need to convince them that it’s in their best interest to act right away and your product or service MUST deliver what you say it will. Hype or bull isn’t going to do much but hurt your rep. If you’re not getting the conversion rates you want, consider tweaking your copy and making sure that a call to action is definitely strong. If need be, have someone else such as a colleague or peer review your page and provide their opinion.
About Sean Rasmussen
How would you do that if all you have is a banner
As in real life you have to ask for the sale. Sometimes feels funny, but I have seen it often enough that clients would like to be asked, shown the benefit and actively offered the product.
Hi Sean,
I need to work on my copy. I read in one of your other posts about AIDA. I think if I follow that I should be able to improve. I really think it’s just about being genuine. If I really believe that something is good for my visitors then I probably won’t have a problem writing the copy to get them to click.
Hi Sean
I don’t know if I am very good at the art of selling however, I am happy to learn and I think writing good copy is one of those skills that can be learned.
It is very important to always have balance in the art of selling, don’t oversell and don’t let the customer wander off so fast. I think having very simple copy without all the frills is the way to go especially on the net when the product is not tangable.
I have in my plans for next year, to do a course in copy writing because I really need it.
I don’t really know how good my copywriting skills are and if I have sufficient finesse to entice a viewer to follow through on a call to action. Actually, none of the web sites and blogs I’ve worked on ever had such a need as they were mainly informational.
I guess if I’m going to continue on and attempt Internet Marketing, I’ll find out real quick.
Hi Don,
I think the best thing is that even if you’re not naturally a great copywriter; it’s a skill you can learn. Also, you can always outsource this if you feel it isn’t working.
For what it’s worth, I think you have a great writing style and you get the feeling that you’re someone that can be trusted. That’s with taking your black hat into consideration.
I’m not good at these and it is something I am putting off until I have mastered SEO and Social Media and actually getting some traffic to my sites – which doesnt make sense i know as the traffic I am getting I want to convert! I discovered that writing ads and pulling in customers to buy is not a very strong point and I am still struggling with setup and wording. Quite a lot of it is confidence!