A blog is only as good as the traffic it gets. Trading links with other bloggers in your niche is a good idea. Even those in competition with one another will often share one another’s links, especially in the blogosphere. Many people blogroll others as well as do guest posts, post blog comments or create a links page. This can be great as it can help you build your search engine rankings because it is like getting into a clique where every one involved gets to be a bit popular.

Finding Blogs in Your Niche

If you want to find people to trade links with and you’re a blogger, check out other blogs in your niche. Have a look at tools such as MyBlogLog and Blog Catalog which can help you find blogs to check out. You can find plenty of blogs with similar tags and join their neighbourhood. By doing so, you’re also increasing your own profile. Comment on other blogs and link back to your own blog (without spamming, of course) and join blog neighborhoods through the Blog Catalog and MyBlogLog tools. By doing this, you’ll also get interest from other people interested in your subject matter

Link Love

If you give other some link love on your blog by posting a link to their blog, they will often return the favour. They might write a post featuring something you wrote and they might put you on their blogroll. The blogosphere is a vast place but within specific niches is actually quite a tight knit group and when people like what they see and think they’ll get something out of your blog (whether it’s link love reciprocation or valuable information) they’ll probably visit often.