If you want to succeed in internet marketing, SEO is a vitally important element. If you have good SEO results, you have a greater chance of success with your online business. But SEO isn’t all you should strive for. SEO can equate to profit if you strategise and execute well. There are some SEO musts that you should pay attention to.
Here are five vitally important factors to consider as part of your SEO strategy:
- On Page SEO
- Off Page SEO
- Writing for Conversion
The way you design your site will have a major impact on how successful it is. This is true for your search engine optimisation as well as for your conversion rates. Don’t jump the gun on design. Too complex and you could miss the mark with your client (and have expensive set up costs). Too simple and you might be leaving money on the table. Everything from your colour scheme to your font choice will all impact how successful your design is. You might think it looks fab but will your prospective clients think so, too?
It’s a good idea to do some competitive analysis to figure out what design elements your competition has that you should consider. Competitive analysis can also help you figure out what NOT to do with your design.
On Page SEO
The SEO structure of the pages of your site is vital. When you begin to catch the attention of Google, the Google bots will cruise through your site to analyse the on page elements of every single page of your site. Don’t make the mistake of avoiding important on page SEO elements. These elements are numerous but include: permalink structure, good use of tags, keyword focus, and other elements.
Off Page SEO
Search engine optimisation can happen in a number of places online.
Activities you take part in, such as trusted link building, could boost the search engine rankings of your website. By leveraging a solid off page SEO strategy, you’ll increase the chances of success. Off page tactics can include things like: social marketing, article syndication, press releases, and more. Off page SEO can also be beneficial for your online reputation as the activities you do to build your page rank can also help you establish yourself as a knowledgeable professional.
Once you begin spending money and / or effort on SEO, you’ll want to review the website statistics. Analytics reports will tell you whether your efforts are bearing fruit or not. The reporting will also help you plan for future strategies.
A mistake that many internet marketers make is to focus solely on SEO, thinking it will help them get the traffic they need to make some affiliate sales. Traffic doesn’t always equal sales. You need to also focus on whether or not the efforts you’re taking are generating real sales. This means that you’ll take your knowledge, your efforts, and your analytics and work to continually refine the experience for the traffic you’re able to attract. It may take some split testing and some considerable work but the right user experience can equate to profit.
SEO isn’t something you have to do alone, either. You can find a wealth of help and expertise.