If you want to succeed in internet marketing, SEO is a vitally important element. If you have good SEO results, you have a greater chance of success with your online business. But SEO isn’t all you should strive for. SEO can equate to profit if you strategise and execute well. There are some SEO musts that you should pay attention to.
Here are five vitally important factors to consider as part of your SEO strategy:
- Design
- On Page SEO
- Off Page SEO
- Analytics
- Writing for Conversion
Design
The way you design your site will have a major impact on how successful it is. This is true for your search engine optimisation as well as for your conversion rates. Don’t jump the gun on design. Too complex and you could miss the mark with your client (and have expensive set up costs). Too simple and you might be leaving money on the table. Everything from your colour scheme to your font choice will all impact how successful your design is. You might think it looks fab but will your prospective clients think so, too?
It’s a good idea to do some competitive analysis to figure out what design elements your competition has that you should consider. Competitive analysis can also help you figure out what NOT to do with your design.
On Page SEO
The SEO structure of the pages of your site is vital. When you begin to catch the attention of Google, the Google bots will cruise through your site to analyse the on page elements of every single page of your site. Don’t make the mistake of avoiding important on page SEO elements. These elements are numerous but include: permalink structure, good use of tags, keyword focus, and other elements.
Off Page SEO
Search engine optimisation can happen in a number of places online.
Activities you take part in, such as trusted link building, could boost the search engine rankings of your website. By leveraging a solid off page SEO strategy, you’ll increase the chances of success. Off page tactics can include things like: social marketing, article syndication, press releases, and more. Off page SEO can also be beneficial for your online reputation as the activities you do to build your page rank can also help you establish yourself as a knowledgeable professional.
Analytics
Once you begin spending money and / or effort on SEO, you’ll want to review the website statistics. Analytics reports will tell you whether your efforts are bearing fruit or not. The reporting will also help you plan for future strategies.
Converting Traffic
A mistake that many internet marketers make is to focus solely on SEO, thinking it will help them get the traffic they need to make some affiliate sales. Traffic doesn’t always equal sales. You need to also focus on whether or not the efforts you’re taking are generating real sales. This means that you’ll take your knowledge, your efforts, and your analytics and work to continually refine the experience for the traffic you’re able to attract. It may take some split testing and some considerable work but the right user experience can equate to profit.
SEO isn’t something you have to do alone, either. You can find a wealth of help and expertise.
About Sean Rasmussen
Hello Sean,
Great tips and hints on the five SEO must for internet Marketers! Its a matter of having balance..and creating a site that readers want to stay and read on!
Cheers
Lisa
Thanks Lisa.
Good content is always important. You do a good job of keeping your readers entertained on your blog. Well done!
“Creating a site that readers want to stay and read on”, good point. This was the biggest problem I had faced last time. I got thousands of daily visitors into my website but over 80% of them had closed the page less than 5 sec. Finally, I found the reason, “Writing an article as it enable to catch reader’s mind is also an art”.
Hello Sean,
Great post but I must say covered all the topics except content one as post Panda I feel content is most important which will drive your SEO efforts up. With Google instant, many people have witnessed decrease in long tail keywords traffic, so it is must to have unique, regular and fresh content to attract crawlers to your site.
Yes. I take “originality of content” as a standard that everyone should take for granted. Nobody wants to read regurgitated content. When the Google Panda Report came out, I was amazed at how little things had changed for me. I have made no adjustments at all to my SEO strategy simply because I don’t cheat the search engines.
Hello Sean,
Thanks for your reply.
I would like to hear more on this as for new sites, I feel they need to be optimized. Once you have authority built for your site, then you can govern your own rules. I have seen established sites not in sync with onpage rules which all make us learn, follow and implement by heart.
Thanks,
Bhrat
Hi Bhrat
I always treat onpage optimisation as the first thing to do on a blog, as if I’m laying a foundation. Number of quality links if of course important, but I want them to point to an optimised site that has only original content published (not even spun content).
Meanwhile, there are plenty of “tricks” to use and I think it’s important to keep those tricks fair i.e. what you are doing now by commenting on related sites and engaging with the community
It shows that you care and are interested. Cheers!
Sean,
Thanks for your valuable inputs.
Yeah as I always felt I have the knowledge to get things done but could not get visibility for myself which I am trying to gain by sharing knowledge I have with community and gaining with their experience. The old age barter system is still relevant.
Thanks,
Bhrat
External factors mainly back-link building is by far the most important in determining high ranking and long term success. Building a profitable web presence is not an easy task by any means. It takes a lot of effort to achieve but the rewards can justify the efforts.
Great tips. Conversion optimization works by identifying the most important points of interaction you have with your customers, evaluating their impact on performance etc..
SEO is not just Off page, people believe that only off page is enough to rank well and they do not work on the designs, the w3c errors and on page part. If you want to come over all your competitors then you should learn from the post and do all the error checking.
There are plenty of things that can be done to rank #1. There are basics and there are “beyond basics”. Good pickup
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