There are a lot of social marketing tools out there for self-promotion purposes and many of them are free. There’s a balance between social networking and online play. Using tools like Twitter the right way could lead to great results.

What is Twitter?

Twitter is a social networking tool that you can use to tell the world what you’re doing in 140 characters or less. The reason it’s designed this way is for the mobile user who can receive status updates on their mobile device. You can use it online or through a tool like Twhirl that is installed on your desktop. You might think this is nothing more than a social tool instead of a social networking tool but Twitter can be quite helpful in getting you new subscribers and clients.

When to Use Twitter in Internet Marketing Efforts

You get the benefit of your own followers and anyone on the public timeline watching when you update your Twitter status. When you update your status with what you’re doing, you can insert a URL that shows people what you are doing. By writing an interesting headline and inserting your link, you can entice people to visit. The key to Twitter success is to be interesting, to get involved in discussions and to entice new followers. By doing so actively but productively, you can definitely reap the rewards of successful social marketing.

Social Marketing Pitfalls

The pitfalls of social marketing happen when you get so caught up in the social aspect that it sucks out your productivity. It’s important to set boundaries for yourself especially if you see yourself as wasting time socialising instead of working. It’s a fine balance between social marketing and just playing online so set limits for yourself so you can make the most of Twitter as a useful tool.