Brand building is vital in internet marketing. If you’re trying to get a name as a trusted advisor in your niche, you want a good reputation so you’ll need to seoize more than your site. You’ll want to seoize yourself too.

Your name is your brand and people who are thinking of buying from you are definitely going to look you up.  Optimize yourself in Google and keep an eye out on what’s happening under your name searches on all the major search engines; especially on the first two pages.

Here are some great profile building tools you can use:

LinkedIn: LinkedIn gives you a professional looking business profile and will rank well in search engines so people will often see this positive page on page one when they go looking for you.

FaceBook: Set up a FaceBook profile and that can land on page one as well.

MySpace:  Despite the newer tools out there, MySpace is definitely not dead. Your MySpace profile can help you and you can definitely capitalize on this tool to make money.

Blog posts: If you can, get your own blogs up but also ask others to ‘review’ you on their blog. Talk to friends in your niche and consider doing a review swap to promote one another.

Google Alerts is a great tool as we’ve said on SeanSEO before. Set up a Google alert for your name so you can see when new things about you go online.

Your Name is Your Brand

There are a lot of things you can do to promote yourself such as joining social media sites and participating in online forums. remember that everything you do and say online can be traced back to you and can impact your internet marketing career in a positive or negative way.