Brand building is vital in internet marketing. If you’re trying to get a name as a trusted advisor in your niche, you want a good reputation so you’ll need to seoize more than your site. You’ll want to seoize yourself too.
Your name is your brand and people who are thinking of buying from you are definitely going to look you up. Optimize yourself in Google and keep an eye out on what’s happening under your name searches on all the major search engines; especially on the first two pages.
Here are some great profile building tools you can use:
LinkedIn: LinkedIn gives you a professional looking business profile and will rank well in search engines so people will often see this positive page on page one when they go looking for you.
FaceBook: Set up a FaceBook profile and that can land on page one as well.
MySpace: Despite the newer tools out there, MySpace is definitely not dead. Your MySpace profile can help you and you can definitely capitalize on this tool to make money.
Blog posts: If you can, get your own blogs up but also ask others to ‘review’ you on their blog. Talk to friends in your niche and consider doing a review swap to promote one another.
Google Alerts is a great tool as we’ve said on SeanSEO before. Set up a Google alert for your name so you can see when new things about you go online.
Your Name is Your Brand
There are a lot of things you can do to promote yourself such as joining social media sites and participating in online forums. remember that everything you do and say online can be traced back to you and can impact your internet marketing career in a positive or negative way.
About Sean Rasmussen
Hi, my name “Rob Abdul” for the last 3 years has been my brand name.
Google has 3,360,000 results for my name Rob Abdul.
I was so proud when my name appeared in Google suggest.
I’m Number 1 for my name on Google, Bing, Yahoo, Ask, AOL and many more!
It may not sound like much but at least 60 to 80 people Google me a month.
It is nice for the Ego, I must admit!
Hi Sean,
I guess this is one time it can really help to have an unusual name. I don’t make as much use of the profile pages on the social media sites as I could and it’s something I’ll have to think about improving.
I never thought about having a Google Alert for my name – interesting thought
Ok, I don’t think I am that famous that, but maybe I can make Google belief if there are lot’s of alerts out there for my name? hmmm …;)
Good ideas here.
I think I need to do some work on my profiles. I have kept them pretty basic up until now.
It’s time for a spruce up especially with my fan pages really taking off. At the rate the marketing page is going it could rival the YOTA page. Now that would be an achievement worth celebrating!
Not sure about MySpace any more – is that thing still around?
LinkedIn is a great tool which I have updated recently to be more relevant and easier to find.
Hi Sean
I really like the idea of branding as it is like a very modernised version of having a trade name in the past with the logo etc.
Today it is big business to some people who actually specialise in branding and marketing your brand and their services can be very beneficial to people like myself who are just starting out.
Having your own brand name, logo, theme etc is very professional and is designed to make you stand out from the crowd, a statement that says ‘here I am’. I think it is a smart way to go.
I have Google Alerts coming to my inbox weekly for certain keywords I entered (including Sean Rasmussen – whover he is), but, I never thought of entering my own name! You live and learn, as well as learn and earn!
Let’s see now. Will it do any good to try to SEO my name. Let’s see the results of Google searches:
Don White – 205,000,000
“Don White” – 153,000
Donnie White – 2,780,000
“Donnie White” – 28,200
Donald E White – 7,440,000
“Donald E White” – 267,000
I’m not really keen on branding myself as Donnie White. But I did find that I appeared as Don White 4 times and “Don White” 6 times in the first 100 results from Google. It’s hard to stand out from all the usurpers of my good name. But I guess if I work on it…
I must admist I have confused my branding a little with trying to stay anonymous with Cheshire and based my home business on that name, but have learnt over the past few months that my name is going to be more powerful in the long run, so now am in the process of changing over my profile while it isn’t too late. My Gravatar……yeah, that needs to be changed ! (If I have changed it when you read this it was a pig and my Face book is a Cat!)
PS Sean – just reviewing the post – is that picture of a cow’s bottom ? I assume we are looking at the branding ….. HEHEHEHEHE ROTFLMAO!