When you’re guest blogging or doing article marketing, you’ve got around two or three lines where you can do several things. This is often known as a resource box and is essentially, your byline. In a few short sentences, you can create enough interest to get people visiting your website and you can link some keywords that also bring search engines around as well.
How Do You Write a Great Byline?
The byline should tell interested readers a bit about you and where they can find more information about you. If anchored keywords related to your niche are present, they’ll tell people about what you do and give them a place to link to in order to find out more about you. This can bring you further publicity.
Here are two examples:
Seanseo is a writer and blogger who thrives on information about internet marketing. Read more of Dana’s blog posts at www.seanseo.com.
I tagged myself as a blogger and showed where people could read more of my blogs about internet marketing.
And:
Sean Rasmussen is an internet marketer and success communicator who has been helping people learn to be successful entrepreneurs for several years.
I’ve linked to two places where Sean can be found that anchor words related to his topics. This can help people interested in either subject click through to learn more and helps the search engines index Sean for these targeted key phrases.
You can use the byline to generate interest, help you become perceived as a subject matter expert and get you human visitors and search engine spider visitors as well. Those spiders will help your website’s SEO significantly. Use the space at the bottom of your page on article directories and guest posts to your full advantage!
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 11 comments… read them below or add one }
It’s a challenge to write something interesting and catchy in just two lines with a good anchor keyword. Thanks for the example, that will help me to get started.
I’m with you Renee. The resource box cops a right old bashing with continuously changing my mind with what to say and can take far too long. Probably why Twitter has never appealed to me as well. I am sure one day practice will allow things to click
Hi Sean,
I don’t think I make the best use of a resource box. I have been trying to use anchor text and I think I get that part right but I think the rest is not attention grabbing. But, I’m learning a lot about how to write eye-catching headlines that make people want to read more.
In EzineArticles.com they prefer you using anchor text.
Just do it like Sean – say who you are and what you can do! And, you can do lots Jazz!
Thanks Sean
This will be very helpful. I haven’t been very creative with my resource box.
Hi Gee,
I’m glad to see I’m not the only one having trouble with this.
Hi Gee and Jazz
I haven’t either I never know what to say, looks we will all benefit.
Having only ever been a guest blogger just once back in 2008, the benefits of the resource box or byline have never had an impact on me or my blogs. But I’ll definitely add this to my list of things to be aware of in my Learn and Earn notebook. Just in case I become in high demand as a star Guest Blogger.
Just out of curiosity, and after a bit of creative searching, I managed to track down the guest blog on a website which has changed its original focus. I think it’s time to bring the article home to Between Keyboard and Chair and not worry about Google’s duplicate content paranoia.
My resource book on Ezine looks quite poor now…thanks for the two examples so that I know what type of information and “advert” style lassoo to put on it so that I get traffic through to my website.
I’ve gone in and updated my resource box and I must say, it does look a lot better and ads more zing to the article. Hopefully will get some traffic!
I have only discovered what the resource box is through reading these articles. Thankyou for the examples Sean, I will have a go at creating something that looks professional and friendly as well.