Improving Your Landing Page Conversion Rate

March 2, 2010

A landing page does a lot for internet marketers. This is where your potential customers will land so it’s important to make a great first impression.
Even if you’re doing everything right in terms of SEO (search engine optimisation) and SEM (search engine marketing) through pay per click campaigns, your landing page could prevent you from [...]

Read the full article →

The Best Keyword Targeting Strategy

March 1, 2010

When it comes to the best keyword targeting strategy, depending on your product and your target market etc., there are many ways to go. One strategy is to target people looking for the “best” of something.
By putting best in front of a keyword phrase, you’re going to increase your chances of reaching people looking for [...]

Read the full article →

Targeting Negative Keywords To Attract Traffic

February 26, 2010

There are a lot of ways to zone in on being there to entice people who are looking to buy what you’re selling online. By choosing the right keyword phrasing, you could entice a potential customer to your website, where you can woo them into buying your product and earning you some profit. Targeting negative [...]

Read the full article →

Post Mortem Analysis For Marketing Campaigns

February 25, 2010

You should do a post mortem analysis on your marketing campaigns. Why? So you can lather, rinse, and repeat when things go remarkably well. And, so you can analyse what may have gone wrong when things don’t go so well.
Whether it’s a new website, a new blog, a product launch, or a new niche that [...]

Read the full article →

How Many Keywords Should You Target

February 24, 2010

When you begin to learn about search engine optimisation and how important keywords can be in contributing to your success, you may create a great strategy in the hopes of dominating your niche.
But how many target keywords should you focus on? Instead of going for a broad approach, you may want to choose just a [...]

Read the full article →

What Is Below And Above The Fold

February 23, 2010

Thinking about what’s on your webpage and in your potential customer’s initial view will help you market more effectively. Marketing and ad placement can be very important, here we look into best practices for below and above the fold website content.
Website design is something that’s not a one-size-fits-all solution but it’s most important to consider [...]

Read the full article →

Newsletter Writing Tips For Internet Marketers

February 22, 2010

One of the purposes of writing and marketing a newsletter is to turn get subscribers and then turn them into buyers. The dream of nearly every budding internet marketer is to write a newsletter that gets read and forwarded instead of ending up in the trash folder. After all, if the email simply gets deleted, [...]

Read the full article →

8 Blog Elements You Need To Consider

February 19, 2010

Beyond blog posts that contain quality content, does your blog have pages as well? Are you capitalising on as much of your traffic as possible and is your blog laid out in a way that will increase your chances of online success?
There are some important blog elements that you should make sure you include on [...]

Read the full article →

What If Someone Steals Your Content

February 18, 2010

Some say that imitation is the sincerest form of flattery. But what if someone steals your content? It certainly can be infuriating. A common piece of sage advice given to internet marketers is to analyse your competition. But that doesn’t mean you should copy or steal from them.
Emulating someone shouldn’t equal copyright infringement. Not only [...]

Read the full article →

SEO Tip – Backlink Diversity

February 17, 2010

Backlinks help online businesses. They send people and they send search engines to you. Not all backlinks are equal and having some backlink diversity is important. Read on to learn more.
Why Are Backlinks Important
Links pointing to your website equate to getting a popularity vote. These links can be valuable in terms of elevating the [...]

Read the full article →